Salesforce pricing and product guide in the UK

Salesforce is one of the most popular CRM platforms out there, and it's used by businesses of all sizes to manage sales, customer relationships, and internal workflows. But working out which Salesforce pricing is right for you can be a bit of a puzzle. And since many SaaS tools like Salesforce bill in foreign currencies, you should find a way to cut down on fees. There's an easy solution – a Wise Business multi-currency card that gives you better exchange rates.

Salesforce pricing plans overview

Salesforce models pricing is based on different "clouds" – in other words, products built around core business functions like sales, marketing, or customer support. Each product comes with its own pricing plans, charged per user, per month¹. On top of that, there are optional add-ons and extras, depending on what features your team needs.

Salesforce is best known for Sales Cloud, its main CRM system, but many businesses also use tools like Service Cloud and Marketing Cloud. If you're just starting out or have a growing business, it's worth knowing the base prices before exploring all the customisations and add-ons.

Sales Cloud pricing

Sales Cloud is Salesforce's flagship CRM, and the most likely place your business will start. It's where you manage customer relationships, track leads, close deals, and generally keep your sales pipeline organised.

Sales Cloud pricing is based on four main tiers, starting from £20 per user, per month, when billed annually¹. The higher the tier, the more advanced features you'll get, like sales forecasting, workflow automation, and AI-powered insights. Other Salesforce products like Revenue Cloud, Commerce Cloud, and Agentforce serve more niche use cases. These tools come at an extra cost, often with tailored pricing that starts around £40–£100+ per user/month, depending on scale and features².

Sales Cloud features

Each Sales Cloud plan adds more functionality, so what you get depends on what you're paying for. Here's a list of some of the available features:

• Contact and lead management that allows you to keep all customer data in one place
• Opportunity tracking that enables you to see where each deal is in the pipeline
• Task and activity management to assign, track, and complete sales tasks
• Customisable reports and dashboards for data visualisation and performance metrics
• Email integration
• Sales automation
• Forecasting and pipeline management (higher tiers) to spot trends and set goals
• AI insights with Einstein (higher tiers)
• Mobile app for managing CRM on the go

Is Sales Cloud right for my business?

Sales Cloud is flexible and it's designed to grow with your business, so it suits everything from sole traders to growing teams. If you're a small UK business that wants better visibility over leads and customer relationships, the lower-tier plans may be all you need to get started.

Service Cloud pricing

If your business handles customer support (whether over email, phone, or live chat), Service Cloud is worth a look. It's built to help service teams respond faster, personalise help, and manage everything in one place.

Prices for Service Cloud start at £20 per user, per month, billed annually¹. Like Sales Cloud, it comes in four main tiers³, with more features unlocked at each level. At the higher end, you'll find AI tools, automation, and advanced reporting to support larger or more complex customer service teams.

If you're considering additional Salesforce tools like Field Service⁴, which supports mobile service workers, or Experience Cloud for customer portals, these come at an extra cost, often quoted based on usage or features.

Service Cloud features

Service Cloud is all about giving your customer support team the tools to work smarter, not harder. The platform is designed to help you keep everything organised in one place. That means happier customers and less stress for your team. Depending on which pricing tier you choose, you'll get access to different levels of automation, reporting, and AI-powered suggestions. Here's a list of some of the features available:

• Case management
• Omnichannel support
• Knowledge base
• Automation tools
• Service analytics and dashboards
• AI recommendations with Einstein
• Custom workflows
• Mobile access

Is Service Cloud right for my business?

If your business deals with customer queries regularly, even if it's just a couple of team members fielding emails, Service Cloud can make life easier. The basic plan is well-suited to small teams, while larger support operations can benefit from the automation and AI features at the top tiers.

Marketing Cloud pricing

Marketing Cloud is Salesforce's platform for running personalised, multi-channel marketing campaigns. It's built for businesses that want to stay connected with their audience through email, SMS, push notifications, social media, and more, all in one place.

Pricing starts from £20 per user, per month, billed annually⁵. That gives you access to the basics, like email campaign management and customer journey mapping. As you move up the tiers, you unlock more automation tools, AI-driven insights, and audience segmentation features.

Marketing Cloud features

Marketing Cloud helps you stay in touch with customers without the chaos of juggling tools or spreadsheets⁶. It's ideal for small teams looking to automate and personalise their messaging. Here's what you can expect:

• Email marketing tools
• Customer journeys
• Real-time analytics
• Segmentation tools
• SMS and push notifications
• Social media integration
• AI insights (higher tiers)
• Drag-and-drop builder

Is Marketing Cloud right for my business?

If you're a UK business that wants to grow your audience, boost engagement, or improve retention, Marketing Cloud might be the right pick. It's a flexible tool with lower-tier plans that are great for small teams or solo marketers. It also offers higher tiers that are built for more complex, automated strategies.

Salesforce Pardot pricing

If you're in B2B and need something more powerful than basic email marketing, Pardot might be what you're looking for. It's designed to help you capture leads¹, automate follow-ups, and work closely with your sales team. Pricing starts at $1,250 per month⁷, so it's definitely not for everyone. But for businesses with longer sales cycles and bigger deals, it can be worth the investment. You'll get tools like lead scoring, ROI tracking, and deep Salesforce CRM integration to help you move leads through the funnel faster.

What is the pricing currency?

Salesforce typically charges customers based on their region, so if you're a UK business buying directly from Salesforce UK, you'll be billed in pounds sterling (£). That applies to most standard plans available through their UK site, like Sales Cloud, Service Cloud, and Marketing Cloud.
However, things can get a bit more complicated with partner apps, advanced features, or enterprise plans. In those cases, prices might be listed in US dollars ($) or another foreign currency, especially if you're purchasing through Salesforce partners or accessing products not directly sold in the UK.

To avoid that, you can use the Wise currency converter to check the mid-market exchange rate* before you pay, and use the Wise Business multi-currency card to make international payments without the markup. It's a smart way to keep your software costs under control, especially if you're dealing with pricing in multiple currencies.

How to save on your Salesforce bill next month

It is easy for a UK business that manages subscriptions to pay more than it needs to, but there are a few simple ways to bring your bill down.

First, make sure you're on the right plan for your business. Yes, Salesforce offers different pricing models, and it's not always clear which features are essential versus nice-to-have. But if you're not using some of their tools like forecasting, Einstein AI insights, or workflow automation, you might want to downgrade.

Also, keep an eye on foreign transaction fees. While Salesforce UK bills most core plans in pounds, some add-ons or advanced tools may still be charged in US dollars. If that's the case, using a regular business bank card could mean you're hit with hidden fees and inflated exchange rates.

To sidestep that, you can use the Wise Business multi-currency card to pay for your Salesforce subscription. The Wise Business account is a great option to hold 40+ currencies. You can also use your Wise Business card in over 150+ countries, so it's perfect for paying international SaaS bills with low fees.

Salesforce vs. HubSpot price comparison

When it comes to CRM pricing, Salesforce and HubSpot are two of the biggest names out there. Salesforce Sales Cloud starts at £20 per user/month for the Essentials plan, while HubSpot's CRM Suite offers a free tier with basic tools.

That said, HubSpot's paid plans can quickly add up, with Starter CRM Suite starting at around £15 per user/month, and more advanced tiers reaching £1,000+/month depending on contacts and users.⁸ Overall, Salesforce gives you more enterprise-grade flexibility and customisation, but if you're after something simpler and easier to get started with, HubSpot might offer better value.

Pay for Salesforce plans with Wise Business

Whether you're just dipping your toes into CRM tools or growing fast and needing deeper integrations, Salesforce might be the answer in both cases. The trick is finding the right plan, keeping tabs on what your team actually uses, and not overpaying for extras that go unused. And if you're based in the UK, don't forget to mind the costs, as they can add up really fast.

One way to stay in control of spending is to use Wise Business to pay your Salesforce bill. It lets you pay in USD at the mid-market rate, with no hidden fees or markups. That means smarter spending, less waste, and more money left in the budget for growing your business.

Manage spending Wise Business 🚀

FAQ

Does Salesforce have a free plan / free trial?

Salesforce doesn't offer a free plan, but you can try most products with a 30-day free trial, and no credit card is needed.

Does Salesforce have an app?

The Salesforce mobile app is available on iOS and Android. It lets you manage leads, deals, and tasks on the go.

Does Salesforce have an API?

Salesforce is developer-friendly with a robust API that allows for custom integrations, automations, and apps. As for Salesforce api pricing, the number of API calls per day varies by plan.

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Sources last checked: 07-Aug-2025