Cloudflare pricing and plan guide in the UK 2025

Cloudflare is one of the world's leading cloud service providers. Founded in 2009 by Matthew Prince, Lee Holloway, and Michelle Zatlyn, the company initially focused on combating spam and protecting websites from cyber threats¹.

Since then, Cloudflare has evolved into a comprehensive cloud service provider offering a wide range of solutions. Its core product is a content delivery network (CDN) that distributes web content across a global network of servers. This infrastructure ensures that users can access your content from servers closest to their location, significantly reducing latency and improving load times.

For UK small businesses serving a global audience, Cloudflare makes it simple for customers worldwide to access your web content quickly. To get started, it's essential to understand Cloudflare's pricing structure and choose the plan that best fits your needs.

This article dives deep into the Cloudflare pricing guide and everything you need to know about it. For businesses looking to save money on international payments, the Wise Business multi-currency account offers access to over 40+ currencies. This card helps you avoid expensive conversion fees and reduce costs when paying for services like Cloudflare from abroad.

Get started with Wise Business 🚀

Cloudflare pricing overview

Cloudflare offers four different pricing plans². Each of these pricing options is tailored to different users and for various use cases. So whether you’re an individual working on a side project or a small business with a professional website or an enterprise looking for core business applications, there’s a subscription plan designed to suit your needs.

Here’s a quick overview of some of the pricing models you can choose from:

Pricing Plan	Monthly Plan	Annual Plan	Who is it suitable for
Free Plan²	$0²	$0	Personal websites and small projects needing basic optimisation and protection.
Pro Plan²	$25 (when billed monthly) or $20 (when billed annually)²	$240	Professional websites, blogs, and startups looking for more than advanced performance and security.
Business Plan²	$250 (when billed monthly) or $200 (when billed annually)²	$2400	Business plan is tailored for medium to large organisations with high-traffic sites that are looking for enterprise-grade security, performance, and reliability.
Contract Plan²	Custom	Custom	Enterprises with the most critical core business applications needing advanced protection

Free pricing plan

This first tier of Cloudflare pricing is free of charge. It provides you with the essential services you need to optimise and protect your site. Although this pricing tier comes with numerous restrictions, it gives you access to the basic features without an expiry date or trial date.

Free features²

As of the time of writing, here are all the features you can get with the Cloudflare Free plan:

• Fast, easy-to-use DNS
• Unmetered DDoS protection
• Universal SSL certificate
• Free Cloudflare-managed ruleset protecting against the highest severity vulnerabilities
• CDN (Content Delivery Network)
• Free managed ruleset
• Web Application Firewall (WAF)
• Role-based account control
• Simple bots for managing good and bad bots in real-time
• Community forums and documentation

Is the Cloudflare Free plan right for my business?

This plan is ideal for a solopreneur or an individual who manages a personal website, blog, or a small side project. With this plan, you get access to essential security and performance features free of charge².

However, if you are looking for more advanced performance and security features, you might need to consider other premium plans.

Pro pricing plan

The Cloudflare Pro pricing plan includes everything present in the Free plan and more. For $20/month when billed annually, or $25/month when billed on a month-to-month basis².

Pro features²

On this pricing tier, you will get access to some additional features, such as:

• Up to 155 Cloudflare rules
• Fast, easy-to-use DNS
• Automated SSL certificates
• Web analytics
• Global CDN
• DDoS attack mitigation
• Up to 100K worker requests and 30 scripts
• Automatic Platform Optimisation for WordPress (APO)
• Enhanced security with Web Application Firewall (WAF) and 20 custom WAF rules
• DDoS alerts
• Lossless image optimisation
• Ticket support and community support

Is the Cloudflare Pro plan right for my business?

This plan is suitable for professional websites, blogs, and startups looking for more advanced performance and security than what the Free plan offers.

Business pricing plan

Cloudflare Business plan goes for $200/month when billed annually or $250 when billed month-to-month.

Business features³

The Business plan gives you access to all the features on the Pro plan. Additionally, the Business plan also gives you access:

• 24/7/365 Chat & Email Support
• 100% Uptime SLA
• Advanced Web Application Firewall (WAF) with Custom Rules
• PCI DSS Compliance
• CNAME Setup Compatibility

Is the Cloudflare Business plan right for my business?

The Cloudflare Business plan is tailored for medium to large organisations with high-traffic sites that are looking for enterprise-grade security, performance, and reliability.

Contract (Enterprise) pricing plan³

The Cloudflare Contract plan provides customised solutions for large organisations that require services tailored to their specific business needs. Contact Cloudflare’s sales team for a custom quote.

Contract (Enterprise)features

This plan gives you access to the following features:

• 24x7x365 Tickets + Chat + Phone + Community Forums
• 24x7x365 Emergency Phone Support
• Under Attack Support Engineer
• All bots, anomaly detection, custom CAPTCHAs & threat response, advanced bot analytics, and more
• API Security
• Zero Trust identity-based security controls close to users
• Cache Analytics Insights
• Web Application Firewall (WAF)
• 1000 Custom WAF Rules
• Enterprise DDoS Mitigation
• Network Prioritization
• Prioritized IP Ranges
• Single Sign-On (SSO) Support
• Log Forwarding
• PCI DSS 4.0
• SOC 2 Type II
• Designated Customer Success Manager and Solutions Engineer
• Customer Success Manager Led Onboarding Assistance

Is the Cloudflare Contract (Enterprise) plan right for my business?

The contract plan is suitable for large organisations and enterprises looking for custom security and performance features that are tailored to meet their business needs.

How much do Cloudflare add-ons cost?

Cloudflare offers a variety of add-ons and usage-based services that can be purchased in addition to their main plans. The exact pricing for these add-ons can vary and is sometimes based on usage, the specific feature, or the plan you’re on.

Here’s a walkthrough of some of add-ons Cloudflare offers⁴:

• Argo Smart Routing: Boosts your website’s speed and reliability by finding the fastest paths for your traffic. Plans start at $5 per month
• Advanced Certificate Manager: Makes SSL certificate management simple and flexible, starting at $10 per month
• Stream: Handles video storage, encoding, and playback all in one place. Get started for $5 per month for 1,000 minutes of video storage
• Load Balancing: Keeps your site online by automatically distributing traffic and providing failover support. Pricing begins at $5 per month

What is the pricing currency?

As of the time of writing, Cloudflare subscription plans are paid in USD². This means Cloudflare provides its exchange rates for customers making payments in another currency.

However, to avoid unnecessary fees on international transactions, using a Wise Business multi-currency card is a smart move. The platform provides you with real-time exchange rates at the mid-market rate and gives you access to 40+ currencies, including USD. This helps you save money and avoid high markup fees.

How to save on your Cloudflare bill next month

To save on your next Cloudflare bill, review your subscription plan and ensure you are on the right plan for your business operations. If the Cloudflare Pro plan meets your business needs but you’re currently on the Business plan, consider downgrading to save on your bill.

Some add-ons are also billed based on usage; therefore, it’s essential to review your usage and optimise it wherever possible. You can also cancel any add-ons that you are not actively using.

Another way to save money is by considering annual billing instead of paying month by month. For example, you can save an extra $50 per month or $600 for 12 months on the Cloudflare Business plan if you can pay your bill annually instead of every month.

More importantly, businesses based in the UK should also be aware of foreign transaction fees when paying their Cloudflare bill. To cut unnecessary international fees when paying in another currency, consider using a Wise Business account, which allows you to pay in 40+ currencies and always at the mid-market rate with no markups.

Cloudflare vs Amazon CloudFront price comparison

Both Cloudflare and Amazon CloudFront are major players when it comes to offering Content Delivery Network (CDN) services. They offer businesses comprehensive content delivery and security services.

Making a direct comparison of Cloudflare and CloudFront in terms of pricing is somewhat challenging. This is because they both have different pricing structures. Cloudflare has a fixed monthly pricing structure which makes it easy to predict how much your bill will be.

Each tier includes different features, meaning you can choose which plan best fits your business needs. CloudFront, on the other hand, uses a Pay-as-you-go model. This means businesses are charged based on their usage which can vary depending on different factors like regions, data transfer out, and more.

Save on Cloudflare fees with Wise Business Card

Cloudflare offers a variety of flexible pricing models, making it easy for UK businesses to choose the plan that best fits their needs.

One smart way to optimise your cloud spending is to avoid paying bills in foreign currencies. With the Wise multi-currency card, you can pay for bills and business expenses in 40+ currencies, including USD. This helps you save money on foreign transfer fees and makes it easier to manage payments in different currencies.

Manage spending Wise Business 🚀

FAQs

Below are some of the frequently asked questions about Cloudflare:

Does Cloudflare have a free plan / free trial?

Yes. Cloudflare offers a free plan that provides access to basic website optimisation and safeguard features. Individuals or businesses with a personal website or a small project can use this plan to test out things before making a financial commitment.

With the Cloudflare Free plan⁵, you enjoy access to the basic features without an expiry date or trial date.

Does Cloudflare have an app?

Based on our findings, Cloudflare Inc. has two mobile apps on the Google Play Store and Apple’s App Store. First is the Cloudflare One Agent⁶, which is the official Cloudflare mobile application for Zero Trust. The second is Cloudflare Events⁷, which gives you details about events and minutes.

However, none of the Cloudflare give you access to its Content Delivery Network (CDN) services.

Does Cloudflare have an API?

Yes, Cloudflare has an API that allows its users to interact with and manage Cloudflare’s products and services⁸. The Cloudflare API lets you automate tasks and maintain your Cloudflare resources using tools like Terraform and official SDKs⁸. To use the API, you need to authenticate—preferably with an API token, which you can create from your Cloudflare dashboard.

Does Cloudflare have any implementation and onboarding costs?

Based on the information available on Cloudflare, there are no details about implementation or onboarding costs on its website.

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Sources used in this article:

1. Our Story - Cloudflare
2. Cloudflare CDN - Cloudflare
3. Enterprise Plan Overview - Cloudflare
4. Pricing - Cloudflare
5. Free Plan Overview - Cloudflare
6. Cloudflare One Agent - Google Play Store
7. Cloudflare Events - Google Play Store
8. Cloudflare API overview - Cloudflare

Sources last checked: 11-Aug-2025