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Cross-border mergers and acquisitions (M&A) are becoming increasingly common as companies look beyond their home markets for new opportunities. At the same time, navigating deals across borders comes with its own set of challenges, such as legal complexities, cultural differences, regulatory approvals, and financial risks. Each transaction is unique and depends on many factors, including the industries involved, the countries of operation, and the goals of both parties. This makes cross-border M&A a dynamic and often unpredictable area of business strategy.
In this article, we’ll take a closer look at what cross-border M&A involves, why companies pursue it, and what key considerations go into making it work.
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Cross-border M&A involves a company from one country purchasing or merging with a company from another. It’s a strategy used by businesses looking to expand globally, gain access to new markets, acquire innovative technologies, or build operational efficiencies. Cross-border M&A introduces added complexity, including differences in legal systems, tax policies, regulatory frameworks, and even cultural norms, which can be highly rewarding but also carry unique risks, such as geopolitical instability or compliance challenges.3
That’s why companies often rely on detailed due diligence, strategic planning, and cross-functional teams to get it right.4 On top of that, tariffs, trade rules, and political shifts can significantly influence how these deals are structured and executed.5
A real-world example of this would be, in 2015, the German pharmaceutical giant Bayer acquired the American agricultural company Monsanto for approximately $63 billion. This massive cross-border merger and acquisition combined Bayer’s global reach with Monsanto’s leading position in seeds and agricultural chemicals6.
This allowed Bayer to significantly expand its presence in the U.S. market and globally, as it integrated Monsanto’s innovative products with its own portfolio. However, the acquisition also involved complex regulatory approvals from U.S. antitrust authorities and addressing concerns about market competition.6
So with that being said, cross-border M&A is a multifaceted process that requires careful consideration of both global and local factors to make sure you’re successful long-term.
Companies don’t enter cross-border M&A deals without a clear purpose. Such decisions are usually driven by strategic goals that go far beyond simply growing bigger. Motivations can vary depending on the industry or region, and there are several common reasons why companies choose to expand through cross-border mergers and acquisitions.
Below, we explore some of the top reasons organizations pursue international M&A and the strategic value they hope to unlock through these high-stakes moves.
One of the biggest reasons companies pursue cross-border M&A is to reach untapped customer bases in new regions. Expanding internationally allows businesses to grow beyond saturated domestic markets and access local demand for their products or services.1 This can lead to increased revenue and improved brand visibility on a global scale. In many cases, acquiring a local company is faster and more efficient than building a new operation from scratch.2
Cross-border deals often give companies access to valuable assets they can’t find at home. This could include new technologies, skilled talent, natural resources, or even intellectual property.4 For instance, a tech firm might acquire an innovative startup overseas to fast-track its digital transformation. Or a manufacturer may buy a supplier abroad to stabilize its supply chain. Strategic acquisitions help companies fill gaps in their capabilities while strengthening their competitive position.
Companies don’t enter cross-border M&A deals unless they’re confident it will help them reach long-term goals, such as expansion. They’re considered high-stakes decisions that are usually guided by strategic goals, not just the desire to grow. Still, every opportunity comes with trade-offs.
Below is a breakdown of some common benefits and challenges companies consider before pursuing a cross-border merger or acquisition.
Benefits | Challenges |
---|---|
Access to new markets and customer bases in different regions1 | Regulatory complexity in multiple jurisdictions can delay deals2 |
Faster entry via acquisition rather than building from scratch2 | Cultural and operational integration risks that may affect performance3 |
Acquisition of strategic assets like tech, talent or IP4 | Currency fluctuations and political instability that can impact value5 |
Established local distribution and supplier networks | Hidden liabilities or unfamiliar local practices can pose risks2 |
Improved global brand visibility and competitiveness | Post-merger integration costs and management strain4 |
The advantages can be significant, and companies must weigh them against the real challenges of executing and managing a cross-border deal. Success is rarely guaranteed, and a lot depends on due diligence, cultural fit, and post-merger execution. That’s why many firms invest heavily in local expertise, integration planning, and risk assessment before making a decision. When done right, cross-border M&A can help you grow globally.
It’s easy to get caught up in the excitement of growth potential and market expansion when you’re looking to partake in a cross-border M&A. But before any deal can move forward, there are some serious factors that demand attention, namely, legal, tax and regulatory considerations. Each country has its own rules and standards, and overlooking even one requirement could lead to delays, penalties or even a failed transaction. So let’s take a look at what to expect.
Legal frameworks vary widely across countries, which means one of the first steps in any cross-border M&A deal is understanding the legal environment on both sides. Issues like antitrust laws, foreign investment restrictions, and corporate governance requirements can significantly impact how a deal is structured or even if it’s allowed to proceed.1 Some jurisdictions have strict limits on foreign ownership or require approval from government agencies before an acquisition can close.2
Even standard legal practices, like contract enforcement or intellectual property protection, can differ from what companies are used to in their home countries. This makes legal due diligence essential, and it’s best handled by legal teams with experience in international transactions.3
Taxation is one of the trickiest parts of any cross-border transaction. Not only do tax codes vary by country, but the way a deal is structured, asset purchase vs. share purchase, for example, can lead to very different tax outcomes.1 Companies also need to think about double taxation, transfer pricing rules and how profits will be repatriated post-acquisition.2
A misstep here could result in a higher-than-expected tax bill or even non-compliance with local authorities. That’s why companies often bring in international tax advisors early in the process to model different scenarios and understand how each decision could impact their global tax footprint.3
Regulatory approvals can often make or break a cross-border deal. In many cases, multiple regulators across different countries must give the green light before the transaction can proceed.1 This might include antitrust regulators, foreign investment review boards, or sector-specific agencies that oversee industries like finance, health care or energy.2 The process can be time-consuming, and the requirements aren’t always transparent or predictable. In some cases, tariffs, sanctions or geopolitical tensions can complicate things even further.3 That’s why regulatory strategy is a critical part of planning the deal. We recommend consulting with advisors who understand local regulatory landscapes and can help them stay ahead of potential roadblocks.4
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Cross-border M&A provides companies with exciting opportunities to grow, diversify, and compete on a global scale, but it’s rarely a simple process. Cross-border M&A deals involve a complex mix of financial, legal, cultural, and operational factors that all need to align for the transaction to succeed.
Even with strong strategic alignment, challenges like regulatory approval, cultural integration and post-merger restructuring can delay or derail the expected benefits. That’s why thorough planning, realistic timelines, and strong communication are so important throughout the deal lifecycle. Companies that take the time to understand the local market, involve the right advisors, and build trust across teams are better positioned to turn a cross-border transaction into a long-term success.
Timelines vary, but many cross-border M&A transactions take anywhere from six months to over a year. This is due to factors like regulatory reviews, cultural alignment, and integration planning that can add layers of complexity.1
Local legal, tax, and financial advisors are critical. They provide insight into regional regulations, market practices, and potential red flags that global teams might miss.2
Sources:
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This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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