The Best Mailchimp Alternatives for Businesses in Singapore [2025]

Mailchimp’s free plan, ease of use, and basic automation features make it a popular email marketing platform for many small businesses in Singapore¹.

However, Mailchimp isn’t the perfect fit for every business, and you might have either heard of its cons or are dealing with them now. With so many email marketing software options out there, it’d take hours or even days to find the best Mailchimp alternative for your business. This guide was created to help busy business owners in Singapore like you.

Here, we present the best Mailchimp alternatives, examining their pricing, features, pros, and cons to help you select the best email marketing platform for your needs. You’ll also discover why using the Wise Business Card is a smart way to cut out unnecessary fees when paying for your business SaaS subscriptions.

Table of contents
What does Mailchimp do well? Why choose a Mailchimp alternative? MailerLite Brevo ActiveCampaign HubSpot Kit Manage your email marketing software payments with Wise Business Which Mailchimp alternative is right for you?

What does Mailchimp do well?

Mailchimp’s interface makes it an easy platform for beginners to use. Pair that with their free plan that allows up to 6,000 emails per month to 500 contacts, and they have a winning combination that makes them the most popular email marketing platform.

That’s not all, Mailchimp offers an almost all-in-one workflow that lets you manage everything from your customer list to pop-up forms, and even email automations. Hence, it's no surprise that many businesses in Singapore rely on Mailchimp to manage their email lists.

Why choose a Mailchimp alternative?

While Mailchimp is a great email marketing platform, they have removed the capability to send automated emails in their free plan since 1 June 2025², leaving many small businesses which had just started building an email list in the lurch.

You may also notice that fees spike up quickly as your email list grows or if you need to send more emails at a higher frequency.

On top of these issues, you might also want to consider switching to a Mailchimp alternative for the following issues:

• Lack of customer support for free and standard plans
• Limitations in email list management options
• Charging for unsubscribed and inactive contacts

➡️ Check out our complete breakdown of Mailchimp’s Pricing in Singapore

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5 Best Mailchimp Alternatives

MailerLite

MailerLite is a popular email marketing platform that offers a drag-and-drop builder, email automation, subscriber list management and much more. Like Mailchimp, MailerLite has an easy-to-use interface and offers comprehensive features that any business will find useful.

Its free forever plan is way more generous than Mailchimp’s and includes email automation workflows. Its pricing plans are also more affordable, making it an excellent alternative to Mailchimp. The market agrees, and MailerLite is now among the top five largest email marketing platforms¹, despite entering the scene nine years after Mailchimp was founded.

MailerLite pricing and fees

MailerLite’s pricing is based on the number of subscribers you have and the tier of email marketing features that you require. There are four tiers to choose from³:

• Free Forever: 0 USD, up to 1,000 subscribers
• Growing Business: from 10 USD per month (billed monthly) or 9 USD per month (billed annually)
• Advanced: from 20 USD per month (billed monthly) or 18 USD per month (billed annually)
• Enterprise: Custom pricing for businesses with over 100K subscribers.

Note that MailerLite charges in USD.

MailerLite pros and cons

Pros:

• Generous free plan that allows 12,000 monthly emails to up to 1,000 subscribers
• Email automation features are available in the Free plan, so you can start building your email list without any upfront expenses
• Drag-and-drop email builder with ready-to-use content blocks
• Good customer support, even on the free plan

Cons:

• Not an all-in-one email solution
• No transactional email service
• Limited integration options
• Basic analytics, reporting and automation features

If you’re already using Mailchimp, you’ll find that MailerLite offers a very similar user experience, making MailerLite an exceptionally close alternative. If your business has been relying on Mailchimp’s free plan and is feeling the impact of losing email automation capabilities since 1 June 2025, you can switch over to MailerLite and restart your automations easily.

Consider MailerLite as a Mailchimp alternative for your business if you are a small Singapore business:

• Looking for an easy-to-use, no-frills email marketing platform
• New to email automations and want to test if it works for your marketing purposes
• Which needs a basic email marketing software that scales affordably as you grow

Brevo

Formerly Sendinblue, Brevo is an all-in-one email marketing platform with optional advanced features from automation to segmentation of subscribers. It also offers multi-channel support for SMS marketing, and optional WhatsApp marketing as an add-on, which businesses in Singapore may find useful.

Brevo pricing and fees

Brevo offers localised pricing and charges in SGD for its plans, which include four tiers⁴:

• Free: 0 SGD
• Starter: from 10 SGD per month (billed monthly) or 9 SGD per month (billed annually)
• Business: from 22 SGD per month (billed monthly) or 19.83 SGD per month (billed annually)
• Enterprise: Custom pricing for businesses with specific requirements.

Take note that these prices are not inclusive of GST. Taxes will be calculated and displayed at checkout.

Brevo pros and cons

Pros:

• All-in-one email marketing platform
• Advanced email automation features
• Multi-channel support for better communication with clients and leads
• Option to add complementary features like sales, customer data and conversation capabilities allows you to build a comprehensive one-stop software based on your business’ needs

Cons:

• Interface may not be intuitive for new users
• Limited free plan (up to 300 emails per day)

Consider Brevo as a Mailchimp alternative for your business if you are a small to medium-sized Singapore business and need:

• An all-in-one email marketing platform
• A one-stop sales and marketing software that lets you manage leads and customer lists
• Simple multi-channel marketing options via SMS or WhatsApp

ActiveCampaign

ActiveCampaign is a popular all-in-one marketing platform that allows businesses to manage their email marketing, sales automation and CRM, all within a single platform. As a mature player in the field, ActiveCampaign offers detailed segmentation options and email automation features, allowing for more complex workflows and highly targeted email campaigns.

ActiveCampaign pricing and fees

ActiveCampaign doesn’t offer a free plan, although you can sign up for a 14-day free trial. They offer four tiers with higher tiers offering additional features⁵:

• Starter: from 15 USD per month (billed monthly)
• Plus: from 49 USD per month (billed monthly)
• Pro: from 79 USD per month (billed monthly)
• Enterprise: from 145 USD per month (billed monthly)

ActiveCampaign plans are charged in USD, and all annual payments enjoy a further 20% discount.

ActiveCampaign pros and cons

Pros:

• Advanced email automation builder for custom campaigns
• Deep segmentation features for better audience targeting
• Built-in CRM means you can link your marketing with sales automation for better conversions
• Reliable deliverability
• Cross-channel marketing capabilities

Cons:

• Steep learning curve
• May get expensive as your business grows
• No free plan
• Email templates are not as visually pleasing as Mailchimp’s

As a platform built for enterprise use, medium to large Singapore businesses with a large customer base or email subscriber list will find ActiveCampaign a better alternative to Mailchimp. This is especially true if your business is looking for an email marketing software that allows advanced, personalised automation workflows and the capability to integrate your sales and CRM within a single ecosystem.

Consider ActiveCampaign as a Mailchimp alternative for your business if you are a medium to large-sized Singapore business:

• With a large customer base or email subscriber list
• Require an email marketing software that allows advanced, personalised automation workflows and the capability to integrate your sales and CRM within a single ecosystem.

HubSpot

HubSpot is a comprehensive marketing platform that lets you connect your marketing, sales and customer service. Its Marketing Hub offers impressive email marketing functionality that rivals Mailchimp.

With HubSpot’s range of capabilities, you have the option to build a single integrated marketing system as your business grows. This allows you to manage everything from email marketing to sales and customer journey, allowing your employees to communicate more effectively with clients and potential leads.

HubSpot pricing and fees

HubSpot offers localised pricing and charges in SGD for its Marketing Hub plans, which include three tiers⁶:

• Free: 0 SGD
• Marketing Hub Starter: from 21 SGD per month or 13 SGD per month (billed annually)
• Marketing Hub Professional: from 1,246 SGD per month or 1,120 SGD per month (billed annually)

Take note that these prices are not inclusive of GST. Taxes will be calculated and displayed at checkout.

➡️ Check out our detailed breakdown of HubSpot’s Pricing in Singapore

HubSpot pros and cons

Pros:

• All-in-one platform from email marketing to sales to customer service
• Deep segmentation features for highly customised email campaigns
• Cross-channel marketing capabilities
• In-depth analytics reporting

Cons:

• Steep learning curve, you may need to refer to training videos
• May be costly for its full suite of tools
• May be difficult to migrate if you are using multiple tools within the HubSpot ecosystem

Consider HubSpot as a Mailchimp alternative for your business if you are a medium to large-sized Singapore business or a B2B business:

• Working with high-value transactions
• With a sales team that needs to keep track of a large list of leads and clients
• Require efficient management of leads and clients.

Kit

Formerly ConvertKit, Kit is an email marketing platform that pivoted its service to cater specifically to creators. It offers a simple, easy-to-use interface that comes with ready-to-use email templates.

If your business plans to launch a newsletter, Kit comes with specialised monetisation tools such as a paid newsletter and digital product sales support.

Kit pricing and fees

Kit’s pricing options are simple. It offers three price plans, with each plan offering more features⁷. Kit lets you save on two months of fees if you opt for an annual payment:

• Free: 0 USD, up to 10,000 subscribers
• Creator: 29 USD per month (billed monthly)
• Creator Pro: 59 USD per month (billed monthly)

You should note that Kit’s pricing is in USD. You can sign up for a 14-day free trial if you wish to test out its premium features.

Kit pros and cons

Pros:

• Easy-to-use interface
• Essential automation features allow for some personalisation in content
• Built-in, ready-to-use landing pages and forms

Cons:

• Limitations in design customisation
• Limited analytics and reporting
• Accounts on the free plans have to recommend other Kit users
• Not suitable for enterprise or larger businesses

Consider Kit as a Mailchimp alternative if you are:

• A small Singapore business looking to build an engaged email list
• A content creator looking to grow an audience
• A freelancer looking to build an online presence
• An artist looking to gather your tribe

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Manage your email marketing software payments with Wise Business

As seen above, most email marketing software like Mailchimp and its competitors, charge in USD rather than SGD as they serve a global clientele. Hence, you should take note of the currency you’re being billed in.

While it is common to use a corporate bank card for such business expenses, here’s a reminder to take a second look at what you’re paying for.

It is very common for banks to:

• charge foreign transaction fees
• and include exchange-rate markups when processing payments in foreign currencies.

These hidden costs drive up your monthly expenses and eat into your profits, hindering growth in the long run.

💡Whether you're paying for overseas business transactions such as your SaaS subscriptions or travel expenses, the Wise Business Card lets you spend online or in-store in 40+ currencies and 150+ countries. With transparent pricing and no foreign transaction fees, Wise ensures there are no hidden fees eating into your profits.

• Get your first Wise Business card for free when you open a Wise Business account.
• Always get the mid-market rate with transparent conversion fees starting from 0.26%.
• Give your team their own corporate debit cards to keep expense management clean.
• Approve payments, set spending limits, and freeze your card if you've lost it.
• Say goodbye to monthly fees and foreign transaction fees.
• Enjoy 2 free withdrawals of up to 350 SGD per month per account.

➡️Get your Wise Business Card today

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Which Mailchimp alternative is right for you?

Having an affordable email marketing platform with essential features enables your business to grow consistently. We have picked MailerLite, Brevo, ActiveCampaign, HubSpot, and Kit as the best Mailchimp alternatives that would benefit Singapore businesses.

• If you’re looking for a direct Mailchimp alternative with similar features and a familiar user experience, consider MailerLite.
• If you’re a small business looking for a cheaper alternative that comes with optional advanced features, Brevo is for you.
• If you’re looking for an email marketing platform with advanced features for detailed targeting and complex campaigns, consider ActiveCampaign or HubSpot.
• If you’re a small business looking to start a newsletter, consider Kit.

In the age of digital transformation, smart Singapore business owners rely on email marketing tools like Mailchimp to optimise sales processes, improve customer communication, and enable greater growth. Such platforms also allow you to reach potential clients globally, potentially opening new markets overseas.

However, while you chase growth, you should also keep a close eye on your growing expenses. Unnecessary fees and exchange rate markups stealthily lower your margins. Relying on business accounts like Wise Business helps you save on hidden costs, allowing you to focus on what truly matters in your business.

➡️Get started with Wise Business today

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Sources

1. Email Marketing Software Market Share | Datanyze
2. Are You Still Using Mailchimp Classic Automations
3. MailerLite Pricing
4. Brevo Pricing Plans
5. ActiveCampaign Pricing
6. HubSpot Marketing Hub Pricing
7. Kit Pricing Plans

Sources checked on 21st Jun 2025