Hubspot Pricing Plans for Singapore [2025]

HubSpot's recent move to a seat-based pricing model has changed how businesses budget for this popular CRM platform. Here, we’ll break down all current HubSpot pricing options to help Singapore businesses make informed decisions about which plan best suits their needs and budget.

For Singapore businesses managing international SaaS subscriptions, choosing the right payment method is just as important as selecting the correct HubSpot plan - paying the wrong way can lead to foreign transaction fees and high exchange rates. We’ll take a look at how Wise Business can help you avoid these unnecessary fees and keep the cost of your subscription down.

Table of contents
HubSpot pricing overview What is the pricing currency for HubSpot in Singapore? HubSpot services pricing and features How much do HubSpot add-ons cost? How to save on your HubSpot bill next month HubSpot vs. Salesforce - price comparison HubSpot vs Salesforce: Which is right for your business? HubSpot Pricing FAQs

HubSpot pricing overview

HubSpot's pricing model underwent a significant change in March 2024, moving to a seat-based approach across all their hubs and subscription tiers. This new model means pricing that’s based on how many of each seat you need, offering better scalability for businesses of all sizes.

Here's a quick overview:¹

Hub	Starter (per month, paid annually)	Starter (per month, paid monthly)	Professional (per month, paid annually)	Professional (per month, paid monthly)	Enterprise (per month, paid monthly)
Customer Platform	SGD 21/seat	SGD 28/seat	SGD 1,820 (5 seats)	SGD 2,030 (5 seats)	SGD 6,580 (7 seats)
Marketing	SGD 21/seat	SGD 28/seat	SGD 1,120 (3 seats)	SGD 1,246 (3 seats)	SGD 5,100 (5 seats)
Sales	SGD 21/seat	SGD 28/seat	SGD 140/seat	SGD 126/seat	SGD 210/seat
Service	SGD 21/seat	SGD 28/seat	SGD 140/seat	SGD 126/seat	SGD 210/seat
Content	SGD 21/seat	SGD 28/seat	SGD 700 (3 seats)	SGD 630 (3 seats)	SGD 2,100 (5 seats)
Operations	SGD 21	SGD 128	SGD 1,120	SGD 1,008	SGD 2,800

*Details accurate as of April 29th 2025

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What is the pricing currency for HubSpot in Singapore?

HubSpot primarily charges in USD; however, you have the option to be billed directly in SGD.

It's important to note though that not all international business software subscriptions will give you this option - most need USD billing.

You might also encounter a couple of other scenarios where your business in Singapore gets charged HubSpot fees in a foreign currency rather than SGD. By understanding these scenarios, you can take proactive steps to manage your billing effectively and avoid unnecessary foreign transaction fees.

💡Considerations for Cross-Currency Billing:
Centralised Payment Systems: If your business (eg. a Singapore subsidiary) uses a centralised payment system or corporate credit card based in another country, your HubSpot account might be linked to this system, resulting in billing in the currency of the payment system rather than SGD. This can lead to additional currency conversion fees.
Initial Account Setup: If your HubSpot account was initially set up by your business in another country before establishing a branch in Singapore, the account might still be billed in the original currency unless updated. This is another scenario where you might incur cross-currency charges.

If you want to pay all your subscriptions from the same account or card, use a method that offers protection against hidden costs, such as foreign transaction fees and high exchange rates - like the Wise Business multi-currency card.

➡️ Explore how the Wise Business card can help you save on cross-currency bills

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HubSpot Customer Platform pricing and features

HubSpot’s all-in-one, most popular offering is its Customer Platform - an integrated suite combining all individual hubs (Marketing, Sales, Service, Content, Operations, and Commerce) unified by its AI-driven Smart CRM. This comprehensive solution enables businesses to manage customer relationships across all touchpoints with centralised data and scalable tools.

For SGD 21, the Starter plan gives you:

• Smart CRM: Unified customer database with basic contact/company/deal tracking
• Marketing Tools: Email marketing, ad management, 20 landing pages, live chat
• Sales Tools: 1 sales pipeline, email tracking, meeting scheduling
• Service Tools: Basic ticketing system, 100-article knowledge base
• Content Tools: Drag-and-drop website builder, SEO recommendations
• Operations Tools: Two-way data sync with 90+ apps

For SGD 1,820, the Professional plan gives you:

• Advanced Marketing: Workflow automation, A/B testing, video hosting
• Enhanced Sales: Multiple pipelines, custom reports, team management
• Service Upgrades: SLA management, customer feedback surveys
• Content Features: Dynamic personalisation, password-protected pages
• Operations Capabilities: Programmable automation, data quality tools

For SGD 6,580, the Enterprise plan gives you:

• Enterprise Marketing: Predictive lead scoring, multi-brand management
• Sales Intelligence: Conversation analytics, hierarchical teams
• Service Security: Custom objects, field-level permissions
• Content Control: Adaptive testing, multi-domain management
• Operations Power: Snowflake integration, activity logging

Is HubSpot Customer Platform Right for My Business?

Starter is ideal for startups and SMBs needing integrated marketing, sales, and service tools with basic automation and reporting.

Professional suits scaling businesses requiring sophisticated customer journeys, cross-team collaboration, and advanced analytics.

Enterprise is designed for large organisations with complex workflows, multi-brand operations, and stringent security/compliance needs.

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HubSpot Marketing Hub pricing and features

The Marketing Hub is HubSpot's comprehensive suite of tools for inbound marketing, allowing businesses to attract and engage customers through various marketing channels.

At the Starter level, you get basic marketing tools with a limit of 1,000 contacts. For businesses needing more advanced features, the Professional tier includes 3 seats and 2,000 contacts, while Enterprise comes with 5 seats and 10,000 contacts.

Each tier of Marketing Hub progressively unlocks more powerful marketing capabilities:

For SGD 21, Starter offers essential marketing tools including:

• Email marketing
• Lead capture forms
• Ad management
• Landing pages
• Live chat functionality

For SGD 1,120, Professional adds more advanced features:

• Marketing automation
• SEO tools
• Social media management
• A/B testing
• Video hosting and management

For SGD 5,100, Enterprise includes all Professional features plus:

• Advanced reporting
• Predictive lead scoring
• Custom event triggers
• Adaptive testing
• Multi-touch revenue attribution

Is HubSpot Marketing Hub right for my business?

Starter is ideal for small businesses just beginning their digital marketing journey who need basic tools to capture leads and run simple email campaigns.

Professional suits growing businesses ready to implement more sophisticated marketing strategies, automation, and content creation.

Enterprise is designed for large organisations with complex marketing needs, multiple teams, and requirements for advanced analytics and customisation.

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HubSpot Sales Hub pricing and features

The Sales Hub is HubSpot's suite of tools designed to help sales teams close more deals, deepen relationships, and manage their sales pipeline more effectively.

Each tier of Sales Hub progressively unlocks more powerful sales capabilities:

For SGD 21, Starter offers essential sales tools including:

• Automated sequences for email follow-ups and task reminders
• Goal tracking to monitor team performance metrics
• Basic templated quotes
• Email tracking and notifications
• Meeting scheduling
• Deal pipeline management
• Limited email sequences
• Basic reporting
• Live chat functionality

For SGD 140, Professional adds more advanced features:

• Lead rotation to automatically assign leads based on rules
• Custom reports for pipeline health dashboards
• Playbooks with standardised sales process templates
• Sales automation
• Predictive lead scoring
• Multiple deal pipelines (up to 15)
• Video creation tools
• Calculated properties

For SGD 210, Enterprise includes all Professional features plus:

• Predictive lead scoring with AI-driven prioritisation
• Custom objects to store non-standard data (e.g., product configurations)
• Advanced permissions with role-based access controls
• Teams functionality
• Hierarchical teams
• Quote approvals
• Field-level permissions

Is HubSpot Sales Hub right for my business?

Starter is ideal for small businesses with straightforward sales processes who need basic tools to track deals and manage customer relationships, or those that are transitioning from spreadsheets to a CRM for the first time.

Professional suits growing sales teams that need to implement more sophisticated sales strategies, automate routine tasks, and gain deeper insights into their sales pipeline. It's ideal for businesses with longer sales cycles or multiple product lines.

Enterprise is designed for large sales organisations with complex processes, multiple teams, and requirements for advanced territory management, permissions, and customisation. It's best for businesses that need strict control over their sales data and processes across departments or regions.

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HubSpot Service Hub pricing and features

The Service Hub provides tools for customer service teams to streamline support processes, improve customer satisfaction, and turn service interactions into growth opportunities.

Each tier of Service Hub progressively unlocks more powerful customer service capabilities:

For SGD 21, Starter offers essential support tools including:

• Ticketing system for basic customer inquiry management
• Knowledge base to host up to 100 articles
• Live chat with branded chat widget
• Conversation inbox
• Basic automation
• Team email
• Simple ticket routing
• Customer feedback surveys

For SGD 140, Professional adds more advanced features:

• SLAs to set response time targets for tickets
• Customer feedback with NPS surveys and sentiment analysis
• Automation to route tickets based on urgency or topic
• Knowledge base
• Custom reporting
• Video creation
• Multiple ticket pipelines
• Customer portal
• Time-to-close reporting

For SGD 210, Enterprise includes all Professional features plus:

• Predictive analytics to forecast ticket volumes
• Custom objects to track service-specific data (e.g., warranties)
• Playbooks with standardised resolution workflows
• Advanced permissions
• Goal management
• Embedded forms
• Field-level permissions
• Customer satisfaction analytics
• Survey branching logic

Is HubSpot Service Hub right for my business?

Starter is ideal for small businesses handling a modest volume of support requests, or those transitioning away from shared email inboxes or basic helpdesk solutions.

Professional suits growing service teams experiencing increased support volume or looking to improve their customer experience metrics.

Enterprise is designed for large service organisations with complex support processes, multiple teams, and requirements for advanced reporting and customisation. It's best for businesses that need to maintain strict service level agreements, manage global support operations, or integrate service data deeply with other business systems.

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HubSpot Content Hub pricing and features

The Content Hub helps marketing teams manage website content, blogs, and SEO strategies:

For SGD 21, the Starter plan offers:

• CMS with drag-and-drop website builder
• Blogging tools with SEO optimisation and content calendars
• Basic SEO with keyword recommendations and metadata editing

For SGD 700, the Professional plan offers:

• 3 seats
• Dynamic content to personalise pages based on visitor attributes
• Video hosting with analytics
• Password protection to restrict access to premium content

For SGD 2,100, the Enterprise plan offers:

• 5 seats
• Adaptive testing with AI-driven content experiments
• Multi-domain management to host multiple websites
• Performance monitoring with real-time site speed analytics

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HubSpot Operations Hub pricing and features

Operations Hub helps businesses synchronise data, automate processes, and ensure data quality:

For SGD 21, the Starter plan offers:

• Custom field mapping to tailor data sync logic
• Historical sync to backfill past data from connected apps

For SGD 1,120, the Professional plan offers:

• Programmable automation to build custom bots for data cleanup
• Data quality tools to identify and merge duplicates

For SGD 2,800, the Enterprise plan offers:

• Snowflake integration for direct data sharing with data warehouses
• Activity logging with audit trails for compliance
• Advanced permissions with granular access controls

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How much do HubSpot add-ons cost?

HubSpot’s App Marketplace gives businesses access to hundreds of free and paid apps to enhance their CRM.⁴ These can include integrations with other popular productivity apps, such as Microsoft Teams and Typeform, as well as content creation apps like Canva and Goldcast. In addition, businesses can pay to add things like additional API calls, custom reports, and extra contacts to their existing plan.

• Commerce Hub: Provides payment links, invoices, and subscription management capabilities with transaction fees of 0.50% for native HubSpot Payments processing (capped at SGD 10 per transaction) and 0.75% for Stripe integration²
• Additional API calls: 1,000,000 extra calls per day for SGD 700 per month¹
• Additional seats (Professional and Enterprise tiers only): Priced differently per product, starting at SGD 63 each¹
• Breeze Intelligence Credits: Precise standardised data, starting at SGD 42 for 100 credits per month¹

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How to save on your HubSpot bill next month

There are several strategies Singapore businesses can use to optimise their HubSpot expenses:

1. Choose the right plan for your needs: Assess which features your team actually uses and select the most appropriate plan. There's no need to pay for Enterprise if Professional will meet your requirements.
2. Conduct regular usage audits: Review which team members are actively using HubSpot and adjust licenses accordingly. You may find you're paying for seats that aren't being used or features that go untapped.
3. Mix and match plans: HubSpot allows businesses to assign different plans to different users. Consider Premium plans for executives and marketing leaders, but Basic plans for team members with simpler needs.
4. Be aware of foreign transaction fees: If you pay all your international SaaS subscriptions in USD, your bank or card provider may charge foreign transaction fees and unfavourable exchange rates that increase your costs.

Using a Wise Business multi-currency card can help you save on these foreign transaction fees and get the true mid-market exchange rate with no markups when paying for HubSpot and other international SaaS subscriptions. With a Wise Business account, you can hold 40+ currencies, use the card in 150+ countries, and send money to 140+ countries.

➡️ Get Wise Business for Smart Savings

Wise Business pricing/fees: Please see Terms of Use for your region or visit Wise Fees & Pricing for the most up-to-date pricing and fee information.

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HubSpot vs. Salesforce - price comparison

Let’s look at how HubSpot’s most popular product stacks up against its main competitor: Salesforce.

	HubSpot Marketing Hub¹	Salesforce Marketing Cloud³
Entry-Level Option	Free plan with limited features	Starter Suite at USD 25/month
Mid-Market Plan	USD 890-1,200/mo (Professional)	USD 1,500/mo (Growth Edition)
Enterprise Plan	USD 3,600/mo (5 seats included)	USD 3,250+/mo (Advanced Edition)
Implementation Fee	USD 3,000-7,000 one-time	Often requires consultants (USD 5,000-15,000)

Details accurate as of 29th April 2025

HubSpot vs Salesforce: Which is right for your business?

HubSpot Marketing Hub offers user-friendly, integrated marketing tools with transparent pricing, making it ideal for SMBs seeking quick implementation without technical expertise, though it lacks some advanced analytics capabilities at the Enterprise level. Salesforce Marketing Cloud targets enterprise operations with sophisticated cross-channel orchestration, powerful AI analytics, and robust global compliance tools, but comes with a steeper learning curve, substantial implementation costs, and less predictable pricing - best suited for organisations with dedicated technical resources and complex marketing requirements.

Choose HubSpot Marketing Hub if you:

• Prioritise ease of use and quick implementation
• Need integrated marketing and sales alignment with unified analytics
• Have a small to medium-sized marketing team without extensive technical resources
• Value transparent, predictable pricing based on contacts

Choose Salesforce Marketing Cloud if you:

• Requires sophisticated multi-channel marketing across global markets
• Need advanced AI-driven predictive analytics and decision support
• Have existing Salesforce products and want native integration
• Have the resources for complex implementation and ongoing management

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HubSpot Pricing FAQs

Does HubSpot have a free plan for businesses?

Yes, HubSpot offers a free CRM with basic functionality that never expires. This includes:¹

• CRM with contact, company, and deal management (up to 1 million contacts)
• Basic forms and email marketing (up to 2,000 emails/month) with HubSpot branding
• Up to 20 HubSpot-branded landing pages and basic forms
• Basic ad management with 2 ad accounts and USD 1,000/month spend limit
• Sales tools: 1 pipeline, email tracking, meeting scheduling, and limited automation (5 sequences)
• Service tools: ticketing system, knowledge base (up to 100 articles), live chat with HubSpot branding
• Content tools: website and blog builder with SEO recommendations (limited pages/posts)
• Operations Hub: basic two-way data sync with common apps and simple field mapping
• HubSpot branding present on emails, landing pages, and meeting links
• Unlimited users, but limited seats for editing and advanced features

HubSpot’s Free Tier is a single, integrated product. It allows businesses to manage contacts, run basic email campaigns, build simple landing pages, track deals, and provide customer support - all with HubSpot branding and feature limits. This tier will definitely help you get set up quickly without upfront costs, with the option to upgrade to paid plans as your needs grow.

Does HubSpot have any implementation and onboarding costs?

Yes, HubSpot charges one-time onboarding fees for its Professional and Enterprise tiers:⁵

• Marketing Hub Professional: SGD 4,200
• Sales/Service Hub Professional: SGD 2,100 each
• Marketing Hub Enterprise: SGD 9,800
• Sales/Service Hub Enterprise: SGD 4,900 each
• Customer Platform Professional: SGD 14,000
• Customer Platform Enterprise: SGD 23,800
• Customer Platform Premier: SGD 33,600

These fees cover implementation assistance, training, and configuration help to make sure your team can use the platform. While these fees add to your initial investment, they can significantly reduce the learning curve and help you get value from HubSpot more quickly.

Can I mix different HubSpot plans within my organisation?

Yes, HubSpot pricing allows you to assign different plans to different users based on their specific needs. This means giving the right teams access to the right hub, and the right individuals access to the right tier.

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Conclusion

HubSpot's 2025 pricing model offers Singapore businesses flexible CRM options that can scale with their growth.

For small businesses just starting out, HubSpot's Starter packages or even the free CRM can provide essential tools without a significant investment. Growing businesses will likely find the Professional tier offers the best balance of features and cost, and the seat-based approach really helps to keep costs down.

💡 When paying for your HubSpot subscription, using Wise Business can help minimise unnecessary currency conversion costs through transparent exchange rates and low fees, helping Singapore businesses maximise their SaaS budget.

• Hold and manage 40+ currencies for all your international transactions
• Pay your SaaS bills and overseas suppliers in foreign currencies without the hefty foreign transaction fees
• Always get the mid-market rate with zero markup
• Seamless integrations with popular accounting software
• Say goodbye to monthly fees

➡️ Get Started with Wise Business Today

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Sources:

1. HubSpot Pricing
2. HubSpot Commerce Hub Rates
3. Salesforce Marketing Cloud Pricing
4. HubSpot App Marketplace
5. HubSpot Onboarding

Sources checked on 29th April 2025