Klaviyo Pricing Plans for Singapore [2025]

Klaviyo is a popular CRM built specifically for B2C businesses, offering marketing automation—particularly email and SMS—along with analytics and customer service features. Catering to businesses of all sizes from small startups to large corporations, Klaviyo currently serves over 146,000 paying customers globally¹.

This article looks at Klaviyo's pricing plans, including available add-ons and what each plan offers, to help businesses in Singapore select the most suitable option. We’ll also introduce the Wise Business multi-currency card as a convenient way to pay for Klaviyo and other SaaS subscriptions while saving money on forex fees.

Table of contents
Pricing overview of Klaviyo What pricing currency does Klaviyo use in Singapore? How much do Klaviyo add-ons cost? How to save on your Klaviyo bill next month Klaviyo vs Omnisend: Price Comparison FAQs

Pricing overview of Klaviyo

All Klaviyo subscriptions are billed monthly, starting from the day you sign up for a paid plan². Currently, annual pricing isn't available. Klaviyo accepts all major credit and debit cards for payment³.

Klaviyo’s pricing varies based on the number of active profiles you have, your SMS usage, and whether you use both email and SMS or email alone. An active profile is any contact eligible to receive emails, such as subscribers who have consented to receive marketing communications.

Klaviyo also offers add-ons to its core email and SMS marketing services. These include Reviews, Marketing Analytics, and the Advanced Klaviyo Data Platform—each available as separate tools with individual pricing.

	Monthly pricing
Free	Free
Email	USD 20–2,300+/month, based on active profiles and email needs
Email + SMS	USD 35–6,125+/month, based on active profiles and email/SMS needs

*Details accurate as of 11th April 2025

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What pricing currency does Klaviyo use in Singapore?

All Klaviyo prices are listed in US dollars.

Businesses in Singapore and around the world will be billed in this currency⁴. However, depending on your bank, card or payment service provider, the charge may appear on your statement in your local currency, which means you may incur foreign transaction fees.

You might also encounter a couple of other scenarios where your business in Singapore gets charged Klaviyo fees in a foreign currency rather than SGD. By understanding these scenarios, you can take proactive steps to manage your billing effectively and avoid unnecessary foreign transaction fees.

💡Considerations for Cross-Currency Billing:
Centralised Payment Systems: If your business (eg. a Singapore subsidiary) uses a centralised payment system or corporate credit card based in another country, your Klaviyo account might be linked to this system, resulting in billing in the currency of the payment system rather than SGD. This can lead to additional currency conversion fees.
Initial Account Setup: If your Klaviyo account was initially set up by your business in another country before establishing a branch in Singapore, the account might still be billed in the original currency unless updated. This is another scenario where you might incur cross-currency charges.

Using a multi-currency business card like Wise Business could allow you to lower costs by enjoying minimal conversion rates at mid-market exchange rates.

➡️Learn how Wise Business can help you save on cross-currency bills

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Pricing for Klaviyo's Free plan

As its name suggests, the Free plan is entirely free to use. It's not a free trial, meaning you can stay on the Free plan for as long as you want. However, it has some limitations, primarily in the number of emails and SMS messages you can send and how many active profiles you can have.

Features of the Free plan

Klaviyo’s Free plan provides access to most of the platform's core features, including customer profiles, pre-built dashboards, over 350 integrations, multi-channel segmentation, A/B testing, personalised product recommendations, and more.

However, the Free plan has the following limitations:

• Limited to 250 active profiles
• Maximum of 500 email sends per month
• Maximum of 150 SMS/MMS sends per month
• No access to Klaviyo's Gen AI tool
• No push notifications
• Klaviyo branding appears on all emails
• No SMS Smart Opt-in feature

Is the Free plan a good fit for my business?

The Free plan is a great way to try out the Klaviyo platform to see if it's the right tool for your business. If you run a small business with fewer than 250 subscribers and only need to send fewer than 500 emails or 250 SMS/MMS messages per month, it's likely the right choice. Otherwise, a paid plan is recommended.

Pricing for Klaviyo's Email plan

Klaviyo’s paid Email plan is based on the number of active profiles in your account, with dozens of pricing tiers available on a sliding scale. You can select the tier that best matches your audience size.

Here are just a few examples, including the lowest and highest tiers:

• USD 20/month for 251–500 active profiles (includes 5,000 emails/month)
• USD 475/month for 27,001–28,000 active profiles (includes 280,000 emails/month)
• USD 2,300/month for 200,001–250,000 active profiles (includes 2,000,000 emails/month)

To find the exact cost for your business, visit Klaviyo’s pricing page and select the tier that best matches your number of contacts.

Features of the Email plan

Klaviyo’s Email plan includes everything offered in the Free plan while allowing you to have more active profiles and send more emails based on your needs. It also includes a few additional benefits, such as:

• Gen AI
• Push notifications
• No Klaviyo branding on emails

Is the Email plan a good fit for my business?

If you plan to focus primarily on email marketing and want pricing that scales as your list of contacts grows, the Email plan is likely the best fit for your business. It’s more cost-effective than the Email + SMS plan if you don’t need SMS messaging.

Pricing for Klaviyo's Email + SMS plan

The pricing for the Email + SMS plan is based on the number of active profiles you have and the amount of SMS/MMS credits you need each month. Numerous pricing tiers are available, and you can adjust both the active profile limit and SMS requirements independently to create the perfect plan.

Here are a few examples, including the lowest and highest tiers:

• USD 35/month for 251–500 active profiles and 1,250 SMS/MMS credits.
• USD 1,015/month for 27,001 – 28,000 active profiles and 60,000 SMS/MMS credits.
• USD 6,125/month for 200,001–250,000 active profiles and 450,000 SMS/MMS credits.

To determine the precise cost for your business, check out Klaviyo's pricing page and choose the tier that aligns best with your needs.

Features of the Email + SMS plan

Klaviyo’s Email + SMS plan includes all the features of the Free and Email plans. The main difference is that it allows you to send significantly more SMS/MMS messages.

However, it's important to note that Klaviyo SMS is not currently available in Singapore. This means Singapore businesses cannot send SMS or MMS messages to contacts within Singapore—only to those in supported countries outside of Singapore, such as the United States, Canada, Australia, New Zealand, and countries in Europe.

Is the Email + SMS plan a good fit for my business?

The Email + SMS plan is only a good fit for Singapore businesses with a global customer base, particularly in countries where Klaviyo supports SMS. If you need SMS marketing within Singapore, the Email + SMS plan would not be the right choice for you at this time, though Klaviyo is looking to expand this service into new regions.

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How much do Klaviyo add-ons cost?

Klaviyo offers the following three powerful add-ons:

1. Reviews: Allows you to collect and display reviews directly on your Shopify or WooCommerce store. Pricing starts at USD 25/month and scales with your order volume.
2. Marketing Analytics: Provides actionable insights into products and customers to elevate your marketing strategy through data. Pricing starts at USD 100/month and scales based on your number of active profiles.
3. Advanced Klaviyo Data Platform: Collects data from multiple sources and unifies it at scale, enabling sophisticated data management, analysis, and manipulation. Pricing starts at USD 500/month and scales based on your number of total profiles.

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How to save on your Klaviyo bill next month

Singapore businesses can optimise their Klaviyo spending in several ways:

• Pick a plan that fits your actual needs for email, SMS, reviews, and analytics.
• Run regular audits to ensure you're actually using premium add-ons like Reviews, Marketing Analytics, and Advanced KDP.
• Consider using Klaviyo’s Flexible Sending feature, which allows you to temporarily increase your email or SMS sending capacity during high-volume periods without permanently upgrading your plan.
• Take advantage of Klaviyo’s Auto-Downgrade feature, which automatically adjusts your plan to a lower tier if your active profile count drops to a level that qualifies for a less expensive plan.
• Minimise fees by using the Wise Business multi-currency card to pay for your subscription easily, with no foreign transaction fees, and always at the mid-market rate with no markups.

➡️ Get Wise Business for Smart Savings

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Klaviyo vs Omnisend: Price Comparison

Omnisend is one of Klaviyo’s closest competitors, offering a similar e-commerce-focused marketing platform that combines email, SMS, reviews, and automation tools.

Klaviyo and Omnisend both have free plans to try out their platforms. However, Omnisend is typically significantly cheaper across all tiers when comparing their paid subscriptions, especially if you pay 3 months upfront on Omnisend.

The starting prices for their email-only plans are:

• Klaviyo Email: Starting at USD 20/month for 500 active profiles and 5,000 emails
• Omnisend Standard: Staring at USD 11.20/month for 500 contacts and 6,000 emails/month⁵.

Here's an example of what two comparable email and SMS plans cost:

• Klaviyo Email + SMS: USD 85/month for 2,500 active profiles, 25,000 emails, and 2,500 SMS/MMS credits.
• Omnisend Pro: USD 41.30/month for 2,500 contacts, unlimited emails, and USD 41.30 in SMS credits (equivalent to 2,753 SMS messages in the USA).

For an exact comparison of plans that match your specific needs, visit Klaviyo’s and Omnisend’s pricing pages, where the different pricing tiers are publicly listed.

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FAQs

Can I switch between plans easily?

Yes, you can switch your Klaviyo plan at any time. Upgrading your plan takes effect immediately, so you can access more features or higher limits immediately. Downgrading your plan takes effect at the start of your next billing cycle.

Klaviyo’s Flexible Sending and Auto-Downgrade features help users automatically switch between plans, saving costs while meeting your needs.

Does Klaviyo offer a free trial?

Klaviyo has a free plan that comes with 60 days of email support. It allows you to send up to 500 emails per month to 250 contacts and provides 150 SMS credits.

You can also try the Reviews add-on for free if your online store processes fewer than 50 orders per month. Additionally, Klaviyo offers a 30-day free trial of its Advanced Klaviyo Data Platform.

Does Klaviyo have an app?

Currently, Klaviyo doesn't offer a dedicated iOS or Android app.

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Conclusion

Klaviyo is a powerful CRM that excels in email and SMS marketing automation, as well as data analytics—especially for B2C businesses. Its flexible, usage-based pricing scales with your growth, so you only pay more as your needs increase.

However, Singapore businesses should note that SMS messaging within the country is currently unavailable, which is important to consider when selecting a plan.

💡 As Klaviyo bills all customers in USD, it's essential to use a cost-effective payment method to avoid costly foreign transaction fees. The Wise Business multi-currency account is an ideal solution, enabling your business to pay for Klaviyo and other SaaS subscriptions in any currency, always at the mid-market rate.

• Hold and manage 40+ currencies for all your international transactions
• Pay your SaaS bills and overseas suppliers in foreign currencies without the hefty foreign transaction fees
• Always get the mid-market rate with zero markup
• Seamless integrations with popular accounting software
• Say goodbye to monthly fees

➡️ Get Started with Wise Business today

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Sources:

1. Klaviyo, Inc. - Klaviyo Announces First Quarter 2024 Financial Results
2. Understanding how Klaviyo billing works | Klaviyo Help Center
3. Klaviyo Pricing: B2C CRM, Email & SMS Marketing Pricing
4. Klaviyo Billing | Klaviyo Community
5. Omnisend Email & SMS Pricing Plans Comparison - Omnisend

Sources checked on: 11th April 2025