The Best Mailchimp Alternatives for Businesses in Singapore [2025]
Looking for the best Mailchimp alternatives for your Singapore business? Here are our top picks.
AWS offers countless different services, each delivered flexibly with transparent pricing that makes balancing your monthly budget easy - in theory. But, in reality, this transparency comes with a lot of critical decisions. Which pricing model matches my usage? Which combination of services do I need? How can I get the most bang for my buck?
AWS’s many pricing models suit different workloads and business needs. Let's break down the options available to Singapore businesses in 2025.
For businesses managing cloud services, choosing the right payment method matters just as much as picking the right pricing model. Foreign transaction fees can take a big bite out of your budget when paying in USD. With a Wise Business card, you can pay for your AWS subscription (and all your other international SaaS subscriptions) at the mid-market exchange rate with minimal fees, saving you money on every payment.
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AWS pricing, at first glance, might seem a bit overwhelming. But at its core, AWS offers a flexible, pay-for-what-you-use approach that adapts to your business needs.
Rather than one-size-fits-all packages, AWS structures its pricing around three fundamental strategies that give you control over your cloud spending. Whether you're a startup looking to minimise initial costs, a growing business with fluctuating workloads, or an enterprise with predictable resource needs, AWS provides pricing options designed to optimise your investment.
Let's take a look at these core strategies to help you make smarter decisions about your cloud budget.
This is AWS's most flexible option with no long-term commitments. You simply pay for what you use, when you use it. The lack of upfront commitment, however, translates to higher rates.¹
Best for:
Key benefits:
Got predictable workloads? Commit to using specific resources for 1-3 years and save up to 72% off standard pay-as-you-go rates.³
Payment options:
Key benefits:
The more you use, the less you pay per unit. This approach rewards scale and efficiency.
Best for:
Perfect for dipping your toes in before committing your wallet.
Examples² | |
---|---|
Free Trials | Redshift (2 months) |
12 Months Free | EC2 t4g.micro instances (750 hrs/month) |
Always Free | Lambda (1 million requests/month) |
*Details accurate as of 25th April 2025
The standard pay-as-you-go option. No commitments, but you'll pay premium rates.
Ideal for:
This model is perfect for services such as Amazon Elastic Container Service (ECS), a highly scalable container management service.
Looking for serious savings? Spot Instances let you bid for unused AWS capacity at up to 90% off On-Demand rates.³
How it works:
Best suited for:
Spot Instances are perfect for services such as Amazon Elastic MapReduce (EMR), a cloud big data platform for processing vast datasets, as it allows for huge savings for irregular workloads.
Reserve capacity for 1-3 years and save big on predictable workloads.
Types of Reserved Instances:⁶
Best for:
This pricing model is perfect for services like Amazon ElastiCache, a fully managed Redis/Memcached service which would be run consistently.
More flexible than Reserved Instances, Savings Plans require a commitment to spend a certain amount per hour over 1-3 years.
Key advantages:
Ideal for:
This model works well with services such as AWS Fargate, a serverless compute engine for containers.
Rent entire physical servers for your exclusive use.
Key benefits:
Best for:
Dedicated Hosts are essential for services such as Amazon RDS for SQL Server with Bring-Your-Own-License options. Singapore data transfer costs USD 0.12 per GB for the first 10TB per month.
Amazon Elastic Compute Cloud (EC2) provides secure, resizable compute capacity, letting you rent servers (or instances) to run your apps, websites, or daily tasks. EC2 pricing depends on several key variables:
EC2 Component | Price Factors |
---|---|
Instance Type | vCPU, memory, storage capacity |
Operating System | Linux (lower cost) vs Windows (higher cost) |
Region | Singapore costs more than US regions |
Data Transfer | Free inbound, charged outbound |
Cost optimisation tips:
Amazon Simple Storage Service (S3) is an object storage service designed to store and retrieve any amount of data at any time from anywhere. It’s durable, scalable, and secure, with pricing based on storage class and access patterns:
Example Storage Class | Cost (GB-month)⁴ | Best For |
---|---|---|
Standard | USD 0.025 | Frequently accessed data |
Standard Infrequent Access | USD 0.0138 | Infrequently accessed |
Glacier Instant Retrieval | USD 0.005 | Accessed once per quarter |
*Prices for Singapore region as of 25th April 2025
Best practices:
AWS Lambda is a serverless compute service that lets you run code in response to events, e.g. file uploads, HTTP requests, or database updates, without provisioning or managing servers. You can upload your code and let Lambda do the rest. Lambda provides a truly pay-for-what-you-use model, charing only for the compute time your code consumes:
Starting Price (Graviton2)⁵ | Free Tier⁵ | |
---|---|---|
Requests | USD 0.20 per 1M | First 100GiB/month |
Duration | USD 0.0000133334/GB-second | 400,000 GB-seconds/month |
Prices for Singapore region as of 25th April 2025
Cost optimisation strategies:⁵
Amazon DynamoDB is a fully managed NoSQL database with single-digit millisecond performance, perfect for apps that need consistent latency at any scale. It offers two different capacity modes:
Capacity Mode | Best For | Cost Comparison |
---|---|---|
On-Demand | Variable, unpredictable traffic | Higher per-request cost, no minimum |
Provisioned | Steady, predictable traffic | Approx. 50% cheaper, but must manage capacity |
Tips to reduce costs:
When considering cloud providers, AWS isn't your only option. Microsoft Azure is a strong competitor with its own pricing advantages.
Here's how they compare:
AWS | Azure | |
---|---|---|
Basic Billing | Per-second billing (60s minimum) | Per-minute billing |
Reserved Instances | Up to 72% discount for 1-3 year commitments | Up to 72% discount⁸ |
Spot Pricing | Up to 90% discount, 2-minute termination notice | Up to 65% discount⁹ |
Free Tier | 12-month free tier with limited services | USD 200 credit for 1 month + 12-month services¹⁰ |
Hybrid Licensing | No native hybrid licensing program | Azure Hybrid Benefit saves approximately 36%¹¹ |
Data Transfer (Singapore) | USD 0.12/GB (first 10TB) | USD 0.12/GB (first 10TB)⁷ |
*Prices accurate as of 25.04.2025
AWS might be your best option when:
AWS offers unbeatable long-term commitment savings across a huge range of services. And these kinds of cost-savings are hard to pass up. The per-second billing also provides finer cost control for short-lived workloads compared to Azure's per-minute model. So, ultimately, AWS favours the cost-conscious.
Azure tends to be the better choice when:
For enterprises with existing Microsoft infrastructure, Azure's Hybrid Benefit provides unparalleled savings by leveraging on-premises Windows/SQL Server licenses - a capability AWS lacks. Azure's USD 200 introductory credit and always-free services also provide better initial experimentation opportunities compared to AWS's 12-month free tier.
Most enterprises end up adopting a multi-cloud strategy, using AWS for scale-out workloads and Azure for Microsoft-centric environments. Your best choice depends on your specific workload patterns, existing investments, and feature requirements.
As with all SaaS subscriptions, it’s vital that you match your pricing model to your workload patterns. Stable workloads? Go for Reserved Instances. Variable workloads? Consider a mix of On-Demand and Spot Instances. AWS Budgets can help you track spending and action changes within your AWS dashboard.¹²
Many businesses overprovision. Regularly check if your instances match your actual needs. AWS Cost Explorer provides rightsizing recommendations, and AWS Compute Optimizer provides specific EC2/EBS recommendations.
Development environments don't need to run 24/7. Automatically shut them down during off-hours and save up to 50%.
Move infrequently accessed S3 data to cheaper storage classes. Consider upgrading from gp2 to gp3 EBS volumes for better performance at the same or lower cost.¹³
AWS bills in 14 different currencies, including SGD, so in a way the AWS Currency Converter can help you avoid unnecessary foreign transaction fees.
However, do note that the currency conversion is provided by Amazon Services LLC - which begs the question:
Is there a hidden exchange rate markup being applied?
If you’d rather avoid the potential markup and pay your AWS bill using a card, you can consider using Wise Business Card. It allows you to pay for your subscription without any hidden foreign transaction fees, and you'll always get the mid-market rate.
With a Wise Business Card, you can use the card in 150+ countries - perfect for managing not just AWS but all your international SaaS subscriptions.
➡️ Get Wise Business Card for Smart Savings
*Wise Business pricing/fees: Please see Terms of Use for your region or visit Wise Fees & Pricing for the most up-to-date pricing and fee information.
Yes! New customers get 12 months of limited free usage for common services, plus some always-free services with no expiration date. It's perfect for experimenting with AWS before committing.
AWS bills Singapore customers in USD by default, but the AWS Currency Converter gives you the option of paying in 14 currencies. If you’re looking to consolidate all your international payments and save on foreign transaction fees, consider using a multi-currency account card like Wise Business.
The Singapore region typically costs 10-15% more than US regions. For example, data transfer out costs USD 0.12/GB for the first 10TB per month for Singapore businesses, compared to USD 0.09 for US businesses. However, it offers better performance for Southeast Asian users with lower latency and can reduce data transfer costs for applications serving the local market.
For standard implementations, no. Enterprise customers with complex migration needs might need AWS Professional Services, which come at an additional cost.
AWS pricing offers remarkable flexibility to match your business needs, from pay-as-you-go for maximum flexibility to long-term commitments for maximum savings. The right choice depends on your specific workload characteristics, business requirements, and growth projections.
By applying a combination of the cost optimisation strategies outlined above - from choosing the right pricing model to implementing lifecycle policies and auto-scaling - you can significantly reduce your AWS spending without sacrificing performance.
💡For Singapore businesses, combining strategic AWS pricing choices with efficient payment methods like the Wise Business Card is a powerful approach to controlling cloud service costs. This not only reduces direct service costs but also eliminates unnecessary costs such as foreign transaction fees and exchange rate markups, maximising the value of your cloud investment. |
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➡️Get Started with Wise Business Today
Sources:
Sources checked on 25.04.2025.
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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