Perplexity pricing guide for the UK (2025)

AI tools like Perplexity are quickly becoming essential for UK businesses. With such tools emerging left and right, it's easy to lose track of what you need and what you're actually paying for. So, before you sign up, understanding how Perplexity pricing plans work can make a big difference in your finances. And if you need to pay in a foreign currency, a Wise Business multi-currency card can help you avoid extra fees and save money each month.

💡 Learn more about Wise Business

Perplexity pricing overview

Each Perplexity AI pricing model keeps things simple by being flexible¹. You can start using it for free, no strings attached, and no credit card required. If you need more power, like additional daily "Pro Searches," smarter AI models, or unlimited file uploads, you can easily upgrade to the Pro plan. Bigger teams can go for Enterprise Pro, which charges per user. And if you're building your own tools, the API is pay-as-you-go, so you only pay for what you use.

Free plan pricing

The Free plan costs nothing at all¹, and it's perfect for testing the waters. You don't even need a credit card to sign up. It's ideal if you're just exploring what Perplexity can do or only need it occasionally.

Free plan features/usage limits

Even though it's free, it's a great way to test out Perplexity's core features without committing to a monthly Perplexity cost. This plan offers plenty to get started, but it also comes with some limitations²:

• Access to Perplexity's core AI features,
• Limited daily search usage,
• No access to advanced language models,
• No file uploads or image generation,
• No priority access during high-traffic times.

Is the Free plan right for my business?

The Free plan might be enough for solopreneurs, freelancers, or those just curious about AI tools. It's also a smart way for small businesses to give Perplexity a try before investing. But if you rely heavily on research or need faster responses and deeper analysis, you'll likely outgrow it quickly.

Pro plan pricing

The Perplexity Pro pricing plan is designed for individuals and professionals who need more power, speed, and flexibility than the Free plan offers. It costs $20 per month¹, or $200 if you pay annually, so it's a great way to save on costs.

Pro plan features/usage limits

This plan unlocks the full potential of Perplexity. You get faster responses, more advanced tools, and way fewer limits. It's built for users who rely on AI regularly for work, research, or content creation. Here's what's included²:

• Unlimited access to Pro Searches,
• Access to advanced models like GPT-4 and Claude³,
• File uploads and document analysis,
• Image generation features,
• Priority access during high-traffic periods,
• Personalised answer history and preferences,
• No ads.

Is the Pro plan right for my business?

If you use AI for deep research, content generation, brainstorming, or data analysis, the Pro plan is a solid choice. It's well-suited for marketers, tech leads, consultants, and small business owners who want reliable results and faster performance without hitting daily limits. It's also a great fit if you collaborate with clients or need to analyse PDFs, reports, or longer documents.

Enterprise Pro plan pricing

If you're interested in Perplexity's Enterprise Pro plan, it offers custom pricing based on your team size and usage needs. As it follows a per-seat model, the more users you have, the more it costs, but you can expect $40/mo/seat or $400/year². Keep in mind that you'll need to contact their sales team for a personalised quote based on the team size.

Enterprise Pro features/usage limits

This plan is made for companies, allowing multiple teams to use Perplexity. It has all the benefits of the Pro plan, plus controls and tools for working together that are more suitable for large organisations. Here's what teams can expect²:

• Everything in the Pro plan, across multiple users,
• Centralised billing and user management,
• Admin and usage controls,
• Advanced team collaboration tools,
• Custom onboarding and support,
• SLAs and enhanced security (for larger orgs).

Is the Enterprise Pro plan right for my business?

If you're running a company where multiple team members need access to Perplexity, especially for research-heavy tasks, this plan is worth considering. It's ideal for marketing departments or agencies that want consistency, visibility, and control. The centralised admin tools and team billing also help cut the chaos when managing AI tools across departments.

API (Sonar) plan pricing

Perplexity API pricing is made on a pay-as-you-go basis. That means there is no flat monthly fee, and you're charged based on usage. Pricing depends on which model you use and how many tokens or requests⁴ your app makes.

API plan features/usage limits

The API is built for developers and businesses that want to integrate Perplexity's AI into their own apps, websites, or internal tools. Its biggest advantage is that it's flexible and gives you full control over how the AI is used. Here's what you get:

• On-demand access to Perplexity's AI via API,
• Support for multiple models,
• Token-based billing (charged by input/output),
• Customisable request structures,
• Scalable performance for growing apps,
• Technical documentation and dedicated support.

Is the API plan right for my business?

The API plan is ideal for teams building software, tools, or customer-facing products that need powerful AI built in. It's great for SaaS businesses, startups, and dev teams working on custom AI applications. You only pay for what you use, so it's budget-friendly if you're growing gradually.

What is the pricing currency?

Perplexity charges users in US dollars, no matter where they're based. That means UK businesses will see slight variations each month depending on the exchange rate. To keep things predictable, you can use the Wise currency converter to check the latest USD to GBP rate and avoid surprises on your next invoice.

How to save on your Perplexity bill next month

If you want to get the most out of Perplexity, the most essential thing to do is to choose the right plan for your team's needs and avoid paying for features you won't use. You should also regularly run a quick monthly check-in to see if your team actually uses advanced tools like model switching, file uploads, or the API.

And since billing is in USD, the easiest way to avoid foreign transaction fees is by paying with the Wise Business multi-currency card, available in 40+ currencies. It's fast, low-fee, and always uses the mid-market rate.

Get Wise Business for smart savings

With a Wise Business account, managing international subscriptions like Perplexity becomes simple and cost-effective. You can hold and pay in 40+ currencies, avoid hidden fees, and always get the real exchange rate. Plus, when you pay for different tools using your Wise Business debit card, you can earn 0.5% cashback on eligible card payments.

Get started with Wise Business 🚀

Perplexity vs. ChatGPT price comparison

If you're weighing up Perplexity and ChatGPT for your business, the choice often comes down to features vs. cost. Perplexity's Pro plan costs $20/month and gives you access to powerful models like GPT-4 and Claude, unlimited quick searches, and 300+ Pro searches per day. ChatGPT, on the other hand, offers its Plus plan at the same $20/month, but for teams, pricing jumps to $25/month per user for the Team plan.

In short, they are similar. But Perplexity is a good choice if you need a conversational AI for searches, while ChatGPT is more general-purpose⁵.

FAQs - Perplexity pricing

Does Perplexity have a free plan / free trial?

Perplexity has a Free plan that gives you access to core AI features with limited searches per day. No credit card is needed: just sign up and start exploring.

Does Perplexity have an app?

Perplexity has a mobile app for both iOS and Android, so you can use its AI tools on the go, just like you would from your desktop.

Does Perplexity have an API?

Developers can access Perplexity's API with a pay-as-you-go pricing model. It's great for adding natural language search to your own tools or platforms.

Smarter AI spending with the right plan and Wise Business

Perplexity AI pricing plans are designed for every need: to suit solo users, growing teams, and developers. You can test the waters with the Free plan or get a more flexible option with Enterprise Pro, but it all comes down to picking the right fit for your needs.

And when it comes to managing those AI subscriptions, a Wise Business account can help you save even more. With low fees, real exchange rates, and 0.5% cashback on eligible card payments, you can keep your AI tools running smoothly without overspending.

Get started with Wise Business 🚀

Sources used in this article:

1. Perplexity Pro
2. Which Perplexity subscription plan is right for you?
3. Perplexity Pricing: Is It Worth It in 2024?
4. Pricing - Perplexity AI
5. Perplexity vs. ChatGPT: Which is better for you? | Zapier

Sources last checked on 25/06/2025