Sprout pricing and plans guide for the UK (2025)
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Moz is one of the most established platforms in the SEO industry, providing keyword research, site audits, rank tracking, and local SEO tools. For UK-based businesses, choosing the right Moz pricing plan can be a challenge, especially when factoring in foreign currency fees and optional add-ons. Whether you're a business owner, marketing manager, or tech lead, this guide will help you understand the Moz Pro pricing structure and how to make the most of your Moz Pro subscription.
We'll also cover how UK businesses can save when paying Moz subscription fees using Wise Business multi-currency card.
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Moz operates on a subscription-based model with tiered pricing. Its main product, Moz Pro, offers five plans: Starter, Standard, Medium, Large, and Premium.1 Each plan includes a set of features and usage limits, with the price increasing as those expand. Add-ons like Moz Local and API access are available separately and priced individually.
Plan | Monthly | Yearly |
---|---|---|
Starter | $49 | $39 per month |
Standard | $99 | $79 per month |
Medium | $179 | $143 per month |
Large | $299 | $239 per month |
For businesses comparing Moz SEO pricing with other tools, it's worth noting that Moz's structure focuses on data limits and campaign volume, rather than access to features alone. This can offer greater flexibility depending on how your team uses SEO tools, whether you're running audits, building links, or tracking competitor strategies.
The Starter plan is Moz Pro's most affordable paid tier, priced at $49/month or $39/month when billed annually.1 It is designed for individuals or businesses that need essential SEO tools on a single site.
This plan includes one user, one tracked site, 50 tracked keywords per month, and 20,000 pages crawled per month. It also features keyword suggestions by topic, AI overviews tracking by keyword, Moz's brand authority score, and access to AI-powered SEO tools. Although it's a lower-tier plan, you still get core tools like site audits and backlink tracking, which are valuable for identifying technical SEO issues and growing your site's authority from the ground up.
The Starter plan is ideal for freelancers or small startups who manage a single website and want a basic yet effective SEO toolkit. If you're new to SEO and just beginning your optimisation journey, this plan gives you the essentials without the higher costs of mid-tier plans. It's a great option for those looking to explore Moz SEO pricing on a budget.
The Standard plan is available for $99/month or $79/month when paid annually.1 It's useful for small businesses ready to scale their SEO efforts across multiple domains.
With the Standard plan, you get one user seat, three tracked sites, 300 tracked keywords per month, and 400,000 pages crawled per month. It includes all Starter plan features plus access to broader keyword tracking and campaign management capabilities. With broader reporting options, you can begin tracking SEO progress across several campaigns and compare performance.
If your business is expanding its SEO efforts or managing a few different sites, the Standard plan provides enough capacity and flexibility to meet your needs.. It's a good fit for early-stage marketing teams or growing consultancies, especially those focused on keyword rankings and competitor visibility.
Moz Pro's Medium plan is priced at $179/month or $143/month if billed annually.1 It's geared toward businesses that need more data and collaboration options.
This plan supports two users and ten tracked sites, along with 1,500 keyword rankings and 2 million pages crawled per month. It includes branded reporting and broader campaign tracking functionality.
The Medium plan fits small agencies and mid-sized businesses with growing SEO demands. If you need to report to clients, manage several websites, or share SEO efforts between team members, this plan offers the necessary scale and features.
Moz Pro's Large plan is priced at $299/month or $239/month annually.1 It is designed for businesses that require significant data capacity and multi-site coverage.
The plan includes three users, 25 tracked sites, 3,000 tracked keywords per month, and up to 5 million pages crawled each month. It includes all Medium plan tools, but with higher usage limits and broader campaign management functionality. You get access to Moz's comprehensive link data, multi-domain competitive analysis, and advanced site auditing tools with prioritised issue identification.
This plan is best suited to larger teams, agencies, or businesses running multiple SEO projects simultaneously. With higher usage limits and broader access, it's tailored for scalable, data-heavy SEO workflows.
There are two Moz add-ons you can get - Moz Local and Moz API.
Moz Local helps businesses manage their local listings and online presence. There are three different Moz Local pricing plans2:
Moz Local also offers optional AI-based add-ons. Listings AI is available for $14/month and is included in the Elite plan. Reviews AI is priced at $10/month and can be added to Preferred and Elite plans.
Moz API is available at four different plans with different reporting outputs and features.3 You can choose between these Moz API pricing plans:
These add-ons are useful for businesses focused on local SEO or that require data integration across multiple tools.
Moz charges in US dollars (USD). For UK-based businesses, this means each subscription will be subject to conversion from pounds to dollars, plus any foreign transaction fees your bank may charge.
To avoid added costs and unpredictable exchange rates, UK businesses can use the Wise Business multi-currency card. It allows you to pay in USD with no markup and transparent, mid-market exchange rates.
Start by choosing the plan that aligns with your actual SEO usage – don't pay for features your team doesn't need. If you're not using all campaigns or keyword slots, consider downgrading. For instance, many businesses don't use Moz's advanced reporting or API capabilities but still pay for them.
Ask your team if they're actively using tools like the site crawler, Link Explorer, or Keyword Explorer, which are common advanced features. Conduct a monthly usage audit to see which features are used regularly.
Avoid foreign transaction fees by using a Wise Business multi-currency card. You can pay in USD directly, avoid markups, and get 0.5% cashback on eligible card spending. Plus, with transparent fees and over 40+ currencies supported, it helps streamline international expenses.
Wise Business helps UK businesses manage their international expenses with less hassle and more savings. Whether you're paying for SEO tools like Moz or managing multiple SaaS subscriptions, Wise gives you access to real exchange rates, zero hidden markups, and cashback rewards.
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Semrush is Moz's closest competitor and offers a similar range of features. Both Moz and SEMrush are tools used to help your SEO processes, but their pricing structures and features vary.
Here's how they compare on pricing4:
Moz Pro's Starter plan starts at $49/month, while SEMrush's Pro plan begins at around £110/month. Moz offers more flexible limits for entry-level plans, but SEMrush includes PPC analysis and content marketing tools even in its lower-priced plans.
While Moz offers slightly lower entry-level pricing, Semrush includes more all-in-one tools like social media and content marketing features. Moz, however, is often favoured for its ease of use and local SEO focus.
Moz does not offer a permanent free plan, but it offers a 30-day free trial with full access to any plan tier. This allows new users to test out key features before committing to a paid subscription.
Moz does not offer a dedicated mobile app. However, its tools are accessible through mobile browsers.
Yes. Moz provides paid API access starting at $250/month, mainly used for data integration and custom reporting.3
Moz does not charge onboarding or implementation fees for most plans. The platform is self-service and allows businesses to get started independently, though custom onboarding support is available for Premium users.
Moz offers flexible pricing tiers for businesses of all sizes, from freelancers to enterprise SEO teams. Choosing the right plan ensures you get the best return on your SEO investment.
And with Wise Business, you can reduce your overall SaaS spending by avoiding unnecessary currency conversion fees. Pay in USD at the real exchange rate, get 0.5% cashback, and make your international payments work harder for your business.
Sources used in this article:
Sources last checked 27/08/2025
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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