Moz Pricing and Plans Guide for the UK (2025)

Moz is one of the most established platforms in the SEO industry, providing keyword research, site audits, rank tracking, and local SEO tools. For UK-based businesses, choosing the right Moz pricing plan can be a challenge, especially when factoring in foreign currency fees and optional add-ons. Whether you're a business owner, marketing manager, or tech lead, this guide will help you understand the Moz Pro pricing structure and how to make the most of your Moz Pro subscription.

We'll also cover how UK businesses can save when paying Moz subscription fees using Wise Business multi-currency card.

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Moz pricing overview

Moz operates on a subscription-based model with tiered pricing. Its main product, Moz Pro, offers five plans: Starter, Standard, Medium, Large, and Premium.¹ Each plan includes a set of features and usage limits, with the price increasing as those expand. Add-ons like Moz Local and API access are available separately and priced individually.

Plan	Monthly	Yearly
Starter	$49	$39 per month
Standard	$99	$79 per month
Medium	$179	$143 per month
Large	$299	$239 per month

For businesses comparing Moz SEO pricing with other tools, it's worth noting that Moz's structure focuses on data limits and campaign volume, rather than access to features alone. This can offer greater flexibility depending on how your team uses SEO tools, whether you're running audits, building links, or tracking competitor strategies.

Starter plan pricing

The Starter plan is Moz Pro's most affordable paid tier, priced at $49/month or $39/month when billed annually.¹ It is designed for individuals or businesses that need essential SEO tools on a single site.

Starter plan features

This plan includes one user, one tracked site, 50 tracked keywords per month, and 20,000 pages crawled per month. It also features keyword suggestions by topic, AI overviews tracking by keyword, Moz's brand authority score, and access to AI-powered SEO tools. Although it's a lower-tier plan, you still get core tools like site audits and backlink tracking, which are valuable for identifying technical SEO issues and growing your site's authority from the ground up.

Is the Starter plan right for my business?

The Starter plan is ideal for freelancers or small startups who manage a single website and want a basic yet effective SEO toolkit. If you're new to SEO and just beginning your optimisation journey, this plan gives you the essentials without the higher costs of mid-tier plans. It's a great option for those looking to explore Moz SEO pricing on a budget.

Standard plan pricing

The Standard plan is available for $99/month or $79/month when paid annually.¹ It's useful for small businesses ready to scale their SEO efforts across multiple domains.

Standard plan features

With the Standard plan, you get one user seat, three tracked sites, 300 tracked keywords per month, and 400,000 pages crawled per month. It includes all Starter plan features plus access to broader keyword tracking and campaign management capabilities. With broader reporting options, you can begin tracking SEO progress across several campaigns and compare performance.

Is the Standard plan right for my business?

If your business is expanding its SEO efforts or managing a few different sites, the Standard plan provides enough capacity and flexibility to meet your needs.. It's a good fit for early-stage marketing teams or growing consultancies, especially those focused on keyword rankings and competitor visibility.

Medium plan pricing

Moz Pro's Medium plan is priced at $179/month or $143/month if billed annually.¹ It's geared toward businesses that need more data and collaboration options.

Medium plan features

This plan supports two users and ten tracked sites, along with 1,500 keyword rankings and 2 million pages crawled per month. It includes branded reporting and broader campaign tracking functionality.

Is the Medium plan right for my business?

The Medium plan fits small agencies and mid-sized businesses with growing SEO demands. If you need to report to clients, manage several websites, or share SEO efforts between team members, this plan offers the necessary scale and features.

Large plan pricing

Moz Pro's Large plan is priced at $299/month or $239/month annually.¹ It is designed for businesses that require significant data capacity and multi-site coverage.

Large plan features

The plan includes three users, 25 tracked sites, 3,000 tracked keywords per month, and up to 5 million pages crawled each month. It includes all Medium plan tools, but with higher usage limits and broader campaign management functionality. You get access to Moz's comprehensive link data, multi-domain competitive analysis, and advanced site auditing tools with prioritised issue identification.

Is the Large plan right for my business?

This plan is best suited to larger teams, agencies, or businesses running multiple SEO projects simultaneously. With higher usage limits and broader access, it's tailored for scalable, data-heavy SEO workflows.

How much do Moz add-ons cost?

There are two Moz add-ons you can get - Moz Local and Moz API.

Moz Local helps businesses manage their local listings and online presence. There are three different Moz Local pricing plans²:

• The Lite plan costs $20/month and includes GeoRank local pack tracking, over 90 listing directories, review monitoring, Data Health analytics, and Google Q&A support.
• The Preferred plan is priced at $30/month and includes everything in Lite, plus review responding, review sentiment analysis, social posting to Google and Facebook, social analytics, content and post libraries, competitor analysis, and agency permissions.
• The Elite plan costs $40/month and includes all Preferred features, with additional social posting options to LinkedIn, Instagram, and TikTok, social ad boosting to Facebook, and social responding via linked inboxes.

Moz Local also offers optional AI-based add-ons. Listings AI is available for $14/month and is included in the Elite plan. Reviews AI is priced at $10/month and can be added to Preferred and Elite plans.

Moz API is available at four different plans with different reporting outputs and features.³ You can choose between these Moz API pricing plans:

• The Starter API plan begins at $5/month for 750 rows, $20/month for 3,000 rows, $75/month for 15,000 rows.
• The Growth plan has three different options with 50,000 rows for $125/month, 120,000 rows at $250/month, and 500,000 rows for $500/month.
• The Advanced plan access is available starting at $2,000/month for 4 million rows.
• The Enterprise plan provides 40 million rows at $10,000/month, with overage pricing and beta testing capacity included.

These add-ons are useful for businesses focused on local SEO or that require data integration across multiple tools.

What is the pricing currency?

Moz charges in US dollars (USD). For UK-based businesses, this means each subscription will be subject to conversion from pounds to dollars, plus any foreign transaction fees your bank may charge.

To avoid added costs and unpredictable exchange rates, UK businesses can use the Wise Business multi-currency card. It allows you to pay in USD with no markup and transparent, mid-market exchange rates.

How to save on your Moz bill next month

Start by choosing the plan that aligns with your actual SEO usage – don't pay for features your team doesn't need. If you're not using all campaigns or keyword slots, consider downgrading. For instance, many businesses don't use Moz's advanced reporting or API capabilities but still pay for them.

Ask your team if they're actively using tools like the site crawler, Link Explorer, or Keyword Explorer, which are common advanced features. Conduct a monthly usage audit to see which features are used regularly.

Avoid foreign transaction fees by using a Wise Business multi-currency card. You can pay in USD directly, avoid markups, and get 0.5% cashback on eligible card spending. Plus, with transparent fees and over 40+ currencies supported, it helps streamline international expenses.

Get Wise Business for Smart Savings

Wise Business helps UK businesses manage their international expenses with less hassle and more savings. Whether you're paying for SEO tools like Moz or managing multiple SaaS subscriptions, Wise gives you access to real exchange rates, zero hidden markups, and cashback rewards.

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Moz vs. Semrush – price comparison

Semrush is Moz's closest competitor and offers a similar range of features. Both Moz and SEMrush are tools used to help your SEO processes, but their pricing structures and features vary.

Here's how they compare on pricing⁴:

• Moz Pro Standard: $99/month vs. Semrush Pro: $129.95/month
• Moz Pro Medium: $179/month vs. Semrush Guru: $249.95/month
• Moz Pro Premium: $599/month vs. Semrush Business: $499.95/month

Moz Pro's Starter plan starts at $49/month, while SEMrush's Pro plan begins at around £110/month. Moz offers more flexible limits for entry-level plans, but SEMrush includes PPC analysis and content marketing tools even in its lower-priced plans.

While Moz offers slightly lower entry-level pricing, Semrush includes more all-in-one tools like social media and content marketing features. Moz, however, is often favoured for its ease of use and local SEO focus.

FAQ - Moz pricing

Does Moz have a free plan or free trial?

Moz does not offer a permanent free plan, but it offers a 30-day free trial with full access to any plan tier. This allows new users to test out key features before committing to a paid subscription.

Does Moz have an app?

Moz does not offer a dedicated mobile app. However, its tools are accessible through mobile browsers.

Does Moz have an API?

Yes. Moz provides paid API access starting at $250/month, mainly used for data integration and custom reporting.³

Does Moz charge onboarding or implementation fees?

Moz does not charge onboarding or implementation fees for most plans. The platform is self-service and allows businesses to get started independently, though custom onboarding support is available for Premium users.

Choose the right Moz pricing plan and optimise with Wise

Moz offers flexible pricing tiers for businesses of all sizes, from freelancers to enterprise SEO teams. Choosing the right plan ensures you get the best return on your SEO investment.

And with Wise Business, you can reduce your overall SaaS spending by avoiding unnecessary currency conversion fees. Pay in USD at the real exchange rate, get 0.5% cashback, and make your international payments work harder for your business.

Sources used in this article:

1. Moz Pro Pricing
2. Moz Local Pricing
3. Moz API Pricing
4. SemRush Pricing

Sources last checked 27/08/2025