Gemini Pricing Guide for the UK (2025)

AI tools such as Google Gemini are changing the game for businesses in the UK. From small teams to those flying solo, Gemini can help your team work more efficiently. But with several Gemini pricing plans and features available, it's important to understand what you're paying for and how to make the most of it.

If you're paying for AI tools in different currencies, the low-fee Wise Business multi-currency card is a smart way to manage those monthly costs. When you add the mid-market exchange rate on top of that, it helps you keep all your SaaS costs down.

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Google Gemini pricing overview

Google Gemini is Google's AI-powered assistant, and it's built to help with everything at the workplace – from writing and research to code generation and data analysis. It's designed to boost productivity and save time across different roles, and it can assist those working in marketing, tech, or running their own business.

Gemini fees vary across different plans¹, and they are designed to suit different business setups. If you're only just starting with AI, there's likely a plan that fits. And if you're in need of something more powerful for your team, there's a more suitable Gemini AI pricing model available.

Gemini free pricing

It's pretty straightforward with the Gemini free plan, as it costs $0 a month¹ to use it. It's an excellent choice for individuals and small teams, as it's an easy way to explore AI tools without committing to a paid subscription. There's no trial period or expiry, and it's simply free to use with a Google account.

Gemini free features/ usage limits

With the free plan, you get a surprisingly capable set of tools, especially for something that costs nothing. It's designed to give users a feel for how AI can support everyday work, from writing and brainstorming to quick research tasks. While it doesn't include the more advanced features available in the paid tiers like the Gemini Pro, the pricing (or lack thereof) still makes it a good entry plan. Here's what's included:

• Gemini 2.5 Pro in Google apps like Docs, Gmail, and Sheets (limited),
• Image Generation provided by Imagen 4,
• Basic document understanding and summarising,
• 15 GB of storage that can be used for Photos, Drive, and Gmail.

Is Gemini free right for my business?

If you're a freelancer, micro-business owner, or just want to try out whether your workflow gets better with an AI tool, the free plan is a solid place to start. It's great for testing out what Gemini can do, especially for everyday admin tasks, writing, and brainstorming. However, if your team needs AI that can handle more advanced work, you'll probably want to explore the paid options.

Google AI Pro pricing

The Google AI Pro plan comes in at $19.99 per month, and for the features you get, it's quite a good option, especially for small teams or growing businesses. If your business wants to get more from its AI tools without jumping to enterprise-level costs, this would be a good choice.

This plan allows you to unlock more powerful capabilities like Gemini 2.5 Pro, deeper research tools, and AI-powered video creation apps.

Google AI Pro features/ usage limits

If you're running a business and looking for tools that go beyond basic AI prompts, the Google AI Pro plan² delivers a more powerful set of features designed to support real, day-to-day productivity. With this plan, you get full access to Gemini 2.5 Pro, along with several other advanced tools aimed at helping you work smarter. Here's what's included:

• Gemini 2.5 Pro,
• Deep Research, a tool that helps generate detailed reports and insights,
• Flow, an AI filmmaking app that makes the video creation process easier,
• Gemini in Chrome,
• Increased usage limits.

Is Google AI Pro right for my business?

If your business regularly engages in content creation, data analysis, or software development, the AI Pro plan might just be what you need. It offers a solid set of advanced tools that can significantly enhance efficiency and output quality. It's particularly beneficial for teams that require advanced AI capabilities without the higher investment of the Ultra plan.

Google AI Ultra pricing

Currently, the highest-tier option available from Google's Gemini suite is the Google AI Ultra plan³. It has a much higher price tag – $249.99 per month, but it's a plan designed with serious power users in mind. If your team needs access to cutting-edge AI features for high-stakes work like automation, research, and media production, this plan is a perfect fit.

Google AI Ultra features/ usage limits

Naturally, the highest-tier plan comes with more tools available, but that's not all. It also comes with a different level of AI support. This plan includes Google's most advanced models and tools so your business can move faster, think deeper, and create with more impact. Here's what's included:

• Gemini 2.5 Pro,
• Gemini app with Deep Think⁴, which is Google's most capable reasoning model,
• Project Mariner (early access), a research-focused tool that can automate up to ten tasks at once,
• Flow (an AI-powered filmmaking app), with access to Veo 3, video generator, and premium features,
• 30TB of storage, for content-heavy teams or those managing big data files.

Is Google AI Ultra right for my business?

If your business works with complex workflows, large datasets, or high-volume content production, Google AI Ultra might be worth the investment. It's a great fit for larger teams, creative studios, or data-heavy organisations that need maximum output and advanced capabilities.

What is the pricing currency?

Google typically lists prices for its services, including Gemini, in USD. However, depending on your region and the Google platform you're accessing, prices may be displayed in your local currency¹. If the billing is processed in USD, your payment provider could apply their own exchange rates and fees during the transaction.

To avoid unexpected charges, consider using a Wise Business multi-currency card. It lets you pay for AI tools like Gemini in 40+ currencies, including USD. It provides you with the real exchange rate, so you can save on hidden fees and manage international expenses more easily.

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How to save on your Gemini bill next month

Keeping your Gemini costs in check starts with picking the right plan for your business needs. Take some time to review what features your team actually uses. For example, advanced tools like code generation, deep research, or custom workflows can be costly if they're rarely needed.

Also, keep an eye on foreign transaction fees. If you're paying for Gemini in US dollars but your business operates in the UK, those small charges can quietly add up and eat into your budget. To cut these costs, consider using the Wise Business multi-currency card. It lets you pay your Gemini subscription in the original currency with low fees and no hidden markups included.

Get Wise Business for smart savings

The Wise Business multi-currency card is a game-changer for UK businesses managing international expenses. It allows you to hold and spend in over 40+ currencies, and you always get the real exchange rate. Plus, you can earn 0.5% cashback on eligible purchases, adding an extra layer of savings. If you want to check the real mid-market exchange rate for any currency, you can also use Wise's currency converter.

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Gemini vs. Microsoft Copilot price comparison

Both Google Gemini and Microsoft Copilot are designed to boost business workflows with AI, but their pricing models and focus areas differ. Google Gemini offers flexible plans, starting from free access with basic features to premium plans like AI Pro and AI Ultra, which are mostly charged in USD or local currencies. Pricing ranges from $0 for the free tier and up, depending on the chosen plan.

Microsoft Copilot, integrated into Microsoft 365 apps like Word, Excel, and Outlook, is generally priced as an add-on or included with certain Microsoft 365 business subscriptions. Pricing starts with $0 for their free plan with limited features, $20 per user a month (paid annually), and other pricing plans depending on the number of users in your enterprise.

FAQ - gemini pricing

Does Gemini have a free plan / free trial?

Google Gemini offers a free plan that gives access to Gemini 2.5 Pro within Google apps like Docs, Gmail, and Sheets. This plan includes different features, such as basic document understanding and summarising, and limited prompts per day.

Does Gemini have an app?

Google Gemini is available as a mobile app. You can download it for iOS devices from the App Store. The app offers features like deep research, web browsing, and AI-assisted conversations. For Android users, Gemini is integrated into the Google Assistant app and can be accessed through the Google app on different devices.

Does Gemini have an API?

Google Gemini provides an API for developers and enterprises. The Gemini API allows you to integrate advanced AI capabilities into your applications⁵. It supports features such as text generation, embeddings, semantic retrieval, and multimodal inputs (text and images). Developers can access the API through Google AI Studio or Vertex AI. For Google Gemini API pricing, keep in mind that they offer free usage tiers⁶ available for experimentation and development.

Make your workflow better with Gemini and Wise Business

Google Gemini offers flexible pricing plans to suit a variety of business needs. Whatever your size or goals, there's likely a plan that fits. Just remember to choose the one that is the best fit for your business needs, keep an eye on usage, and watch out for extra fees when paying across currencies.

Using a smart solution like the Wise Business multi-currency card can help you save on those costs and manage payments without any headaches. With a Wise Business account, you can hold 40+ currencies and use the multi-currency card for all purchases.

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Sources used in this article:

Sources last checked 24/06/2025