Cohere pricing guide for the UK (2025)

AI tools like Cohere are a great addition for creating language models for content, customer service, or automation. However, as with any new tool, you should understand how all the different Cohere pricing plans function. If you're paying in a foreign currency, the Wise Business multi-currency card makes managing payments a lot simpler, and it's easier to save on costs.

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Cohere AI pricing overview

Cohere keeps things simple with a flexible, pay-as-you-go pricing model¹. You're charged per used token², and the cost depends on which model you choose and how you use it. It's a flexible setup that works well for businesses of all sizes, with no fixed plans or locked-in tiers, just pricing that adjusts to your needs³.

Beyond generating text, you can also use Cohere as a powerful tool for search and retrieval. The Rerank 3.5 model³ helps you improve the quality of search results for just $2.00 per 1,000 queries, while Embed 4 handles text embeddings at $0.12 per million tokens. You can also use it for images for $0.47 per million image tokens.

Command R7B pricing

Command R7B is Cohere's smallest generative model, built for speed, efficiency, and solid quality. It will cost $0.0375 / 1M tokens for input and $0.15 / 1M tokens for output⁴. This model is a great choice for applications that need fast, cost-effective language generation without sacrificing too much capability.

Command R7B features / usage limits

If you're working on lightweight AI use cases or just getting started with generative models, this is probably a good choice. Command R7B offers the following:

• Fast performance and low latency,
• Extremely affordable per-token pricing,
• Solid quality for basic generation tasks,
• Great for building quick, responsive AI applications.

Is Command R7B right for my business?

If your business needs a flexible AI set of tools on a budget, Command R7B is a good option. It's ideal for startups, MVPs, or anyone experimenting with generative AI where speed and cost are of the essence.

Command R pricing

If you're looking for a Cohere model that has an accessible price, the Cohere Command R pricing plan is your perfect choice. Designed to be flexible (as is the case with other models), it costs $0.15 per 1 million input tokens and $0.60 per 1 million output tokens⁵. It's a cost-effective choice for long-context and retrieval-heavy applications without sacrificing what it can do.

Cohere also offers a fine-tuned version of Command R, priced at $0.30 per 1M input tokens and $1.20 per 1M output tokens. If you're training your own model, training costs run at $3.00 per 1M tokens. These options give teams extra flexibility to customise and scale Command R for their specific needs.

Command R features/usage limits

Command R is built for tasks that need a long memory. It's optimised for long-context scenarios like retrieval-augmented generation (RAG), API calling, and complex chaining workflows. Here's what makes it shine:

• Designed for long-context use cases,
• Great for retrieval-based tasks and external tool usage,
• Supports dynamic workflows at scale,
• Affordable pricing for high-volume projects.

Is Command R right for my business?

If you're building AI that needs to reference a lot of information, such as knowledge assistants, custom search tools, or multi-step workflows, Command R is a great fit. It gives you solid performance at a much lower price point, making it a smart choice for startups or teams that need depth without breaking the bank.

Command A pricing

Command A is built for serious tasks, and the pricing reflects what you get with this model – a powerful tool for your business. It's priced at $2.50 per 1 million input tokens and $10.00 per 1 million output tokens⁶. You're billed based on the total number of tokens processed, so the more you generate, the more you pay.

Command A features/usage limits

Command A is purposely built for demanding real-world applications. It's Cohere's newest and most advanced model. Here's what makes it stand out:

• Multilingual capabilities for truly global applications,
• Agentic AI support, perfect for building interactive, autonomous systems,
• Optimised for high-quality, human-like responses,
• Ideal for use cases that require reasoning, dynamic decision-making, and contextual understanding,
• Tuned for performance across diverse enterprise scenarios.

Is Command A right for my business?

If you're building advanced AI agents, operating in multiple languages, or simply want the most capable model Cohere has to offer, Command A is a great choice for your needs. It's especially suited for teams with production-grade requirements who need a model that won't disappoint under pressure.

Command R+ pricing

Command R+ follows the same pricing as Command A, and it's $2.50 per 1 million input tokens and $10.00 per 1 million output tokens⁷. It's a premium model designed to be flexible and grow with complex, high-traffic workloads. What's important is that you only pay for what you use based on the volume of processed tokens.

Command R+ features/usage limits

Command R+ is a powerful and, above all, flexible large language model (LLM) built with real-world enterprise use cases in mind. Here's what you get:

• Excellent at handling production-level AI applications,
• Optimised for enterprise-scale tasks, from chat to summarisation,
• Strong contextual understanding for long-form content and interactions,
• Reliable performance across varied industries and use cases,
• Access to the full Cohere ecosystem of tools and endpoints.

Is Command R+ right for my business?

If you're running AI-powered tools that need to keep up, like chatbots, internal assistants, or content generators, Command R+ is the right choice. It's a powerful tool that avoids going all the way to Command A pricing. In essence, it's a dependable, enterprise-ready model that can handle the heavy lifting without overcomplicating things.

What is the pricing currency?

Cohere primarily charges in USD for its AI services. If you're based in the UK and are billed in USD, Wise Business can help you manage currency conversions efficiently. Wise offers competitive exchange rates and low fees, so it's easier to handle international payments and potentially save on conversion costs. You can also check the real exchange rate to GBP with the Wise currency converter.

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How to save on your Cohere bill next month

Keeping your Cohere costs in check doesn't have to be complicated. Start by choosing the right model for your actual needs – if you're not building multilingual agents, for instance, you probably don't need Command A. Regularly audit your usage with your team – it helps a lot when you're managing unnecessary payments.

Also, if you're a UK business paying in USD, watch out for foreign transaction fees, as they can sneak up and eat into your profits. A smart workaround? Use a Wise Business multi-currency card to pay your Cohere bills. You'll get low fees and always pay at the mid-market exchange rate, with no hidden markups, and it's available in 40+ currencies.

Get Wise Business for smart savings

Wise Business is built for modern UK companies working across borders. You get access to local account details in 40+ currencies, low-fee international transfers, and the ability to pay for tools like Cohere in USD without hidden fees. Plus, with the Wise Business card, you earn 0.5% cashback on eligible payments. It's flexible, transparent, and helps you keep more of your money while growing globally.

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Cohere vs. OpenAI price comparison

When it comes to generative AI pricing, Cohere and OpenAI offer similar models but with different cost structures⁸. For example, Cohere's Command R model starts as a budget-friendly option for long-context use cases. In comparison, OpenAI's GPT-4.1 nano is for low-latency tasks and is priced at $0.100 per 1M input tokens and $0.025 per 1M output tokens, so the pricing is slightly lower. However, this OpenAI model might have significantly less power compared to Cohere's budget-friendly option.

FAQ - Cohere pricing

Does Cohere have a free plan / free trial?

Cohere API pricing plans have a free option via its Trial API key⁹. It's perfect for testing things out and building prototypes, with access to all endpoints (just with some rate limits).

Does Cohere have an app?

There's no standalone mobile app. But Cohere is integrated into tools like Slack, so you can use it right where your team already works.

Does Cohere have an API?

Cohere has a powerful API that developers can plug right into their apps. Whether you need a chat, text generation, embeddings, or search ranking, it's all there.

Are there enterprise plans available?

Yes, Cohere offers an Enterprise Plan for businesses with needs that go beyond the standard pay-as-you-go model. This can include features like dedicated model instances for enhanced performance and security, custom deployment options, and dedicated support channels. The pricing for the Enterprise plan is customized based on the organization's specific requirements.

Choose a smart Cohere AI plan, and spend smarter with Wise

Cohere offers flexible, powerful AI tools that can adapt to your needs. From affordable Cohere models like Command R7B to high-performance options like Command A, there's something for every budget and use case. And if you're paying in a different currency or managing international teams, don't let fees eat into your tech budget. Wise Business makes it easy to pay your Cohere bills with low fees and zero markup on exchange rates.

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Sources used in this article:

Sources last checked 25/06/2025