Claude AI Pricing Guide for the UK (2025)

If you're thinking about using an AI tool for your UK business, there's a high chance Anthropic Claude AI has come up on your radar. However, whether running a small team or a larger company, you should first understand Claude AI pricing to choose the best plan for your needs. On top of it all, if you're paying in dollars or another currency for a subscription, saving on fees with a Wise Business multi-currency card should also be a priority.

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Claude AI pricing overview

Claude AI keeps things pretty simple when it comes to pricing. They offer five pricing tiers – Free, Pro, Max, Team, and Enterprise, so whether you're just curious or running a large organisation, there's something that fits. It mostly comes down to a Claude AI subscription, with some tiers offering monthly or annual billing options¹.

Free plan pricing

The Claude AI Free plan is available to everyone at no charge¹. You can sign up and start using Claude on the web, iOS, or Android without entering a credit card. It's a great way to explore what Claude can do before committing to a paid tier.

Free plan features and usage limits

With the Free plan, you get access to the core features that make Claude so powerful. However, keep in mind that its usage is limited. Here is what's available with their no-cost version:

• Chatting with Claude on web, mobile, and desktop,
• Writing, editing, and generating content,
• Code generation and basic data visualisation,
• Analysing text and images,
• Web search capabilities.

Is the Free plan right for my business?

If you're just getting started with AI or only need occasional help – let's say, writing a few emails or brainstorming content ideas, the Free plan might be all you need. It's ideal for solo users or small teams testing the waters. But if you're looking for something more powerful, with extended thinking, project organisation, and integration with other tools, you'll probably outgrow the Free plan pretty quickly.

Pro plan pricing

The Claude Pro pricing plan costs $17/month¹, but it's billed annually (in essence, billed as $204/year). It's a pretty reasonable step up for small businesses that want more from Claude without breaking the bank.

Pro plan features and usage limits

With the Pro plan, you get everything included in the Free plan, plus quite a few upgrades that make Claude more useful for day-to-day business tasks. Here's what's included:

• More usage (though exact limits aren't specified),
• Access to unlimited Projects to organise chats and documents,
• Extended thinking, where Claude can handle longer, more complex tasks,
• Ability to connect to Google Workspace (Gmail, Calendar, Docs),
• Use of more Claude models, offering different strengths depending on your task.

Is the Pro plan right for my business?

If you or your team are using AI tools daily to write, plan, brainstorm, or summarise, then the Pro plan is the right choice. It's especially useful for content creators, marketers, and solo entrepreneurs juggling lots of tasks. The added integrations and organisation tools (like Projects) make it easier to manage work in one place. And with the ability to tap into more Claude models, you get better responses tailored to your needs.

Max plan pricing

The Max plan gives you serious Claude firepower, with two flexible tiers to suit your needs. You can choose 5x the usage of the Pro plan for $100/month or go all-in with 20x usage for $200/month, both billed monthly. There's no annual discount, but what you get in return is a big boost in capability.

Max plan features and usage limits

Max is built for frequent users who need Claude to do more work throughout the day. The Claude cost that comes with this plan is worth it if you're coding, writing, analysing, or managing multiple conversations at once. Here is what you get when you choose this subscription:

• Everything in the Pro plan,
• Choose between 5x or 20x usage over Pro,
• Higher output limits across all tasks,
• Claude Code access directly from your terminal,
• Access to advanced Research features,
• Integration support to connect Claude with your tools,
• Early access to cutting-edge Claude features,
• Priority access during peak times.

Usage limits are based on 5-hour sessions². Your message count depends on conversation and file length, but you can expect 225 messages per 5-hour session for the 5x plan and 900 messages per 5-hour session for the 20x plan. Keep in mind that Claude warns you when you're nearing your limit.

Is the Max plan right for my business?

The Max plan is great for more demanding users and small teams who use Claude as a daily assistant. If you're running a marketing agency, doing deep technical work, or need reliable high-volume AI access, this plan could save you from hitting limits in the middle of a project. If you're already on Pro and hitting usage caps, Max gives you room to grow without switching to another tool.

Team plan pricing

The Claude Team plan is built for businesses that want their teams to get more done together. It costs $25 per user/month when billed annually or $30 per user/month if you go month-to-month. There's a minimum of 5 users, so it's best suited to growing teams that need reliable AI access that's also flexible.

Team plan features and usage limits

Team gives you everything included in the Pro plan and then adds more features on top³. You get more usage per user, so each team member can do more without worrying about limits. It also includes admin tools for centralised billing and access management, plus the following:

• Access to all Claude 3 models,
• Projects, Knowledge Bases, and new collaboration features,
• A 200k context window – great for working through long docs or complex ideas,
• Priority access during busy times,
• Early access to new tools and features.

Is the Team plan right for my business?

If your team is already using Claude individually, upgrading to the Team plan can help the workflow become even better. It's a great fit for marketing departments, tech teams, agencies, or anyone who needs to work collaboratively with AI. You'll get more control, better performance, and space to grow. Just make sure you have at least five people ready to use it.

Enterprise plan pricing overview

The Claude Enterprise plan is built for big teams with even bigger needs. Pricing isn't listed publicly, so you'll need to contact sales to get a custom quote based on your organisation's size and usage. But what you get in return is a seriously powerful setup designed for growth, security and advanced collaboration.

This plan includes advanced security features like SSO, role-based access, and audit logs, with custom data retention controls on top. You'll also get enhanced context windows (up to 500k tokens) and higher usage limits.⁴

What is the pricing currency?

Claude charges customers in USD, no matter where they're located. If you're outside the US, your card or payment method will handle the conversion to your local currency. However, if you're in the UK and want to know how much you'll actually pay in GBP, it's simple. Try the Wise currency converter and know exactly what Claude will cost you.

How to save on your Claude bill next month

Saving on your Claude bill next month takes several steps – choose the right plan so you don't overpay for features your team isn't using. Run a quick usage audit. For instance, ask yourself if your business is actually using advanced tools like GitHub integrations or Claude Code in the terminal.

If not, it might be time to downgrade. Also, keep in mind that foreign transaction fees can sneak up on you. UK businesses can cut those costs by paying with the Wise Business multi-currency card, available for paying in 40+ currencies.

Get Wise Business for smart savings

Subscribing to one of Claude AI's plans doesn't have to have a huge impact on your budget. Open a Wise Business account and start saving more with every payment. You'll get access to 40+ currencies and always get the real mid-market rate without any hidden markups.

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Claude AI vs. ChatGPT - price comparison

Claude and ChatGPT each shine as assistants in their own way. Claude's great for clarity and thoughtful rewrites, while ChatGPT excels at structure and abstract reasoning.⁵ Claude's Max plan gives heavier users more flexibility, while ChatGPT's Plus plan is simpler and flat-rate. The best option is to know when to switch between different AI tools and use each model for what it does best.

FAQ - claude pricing

Does Claude have a free plan or a free trial?

Yes, Claude's Free plan gives you access to the core features, and no credit card is needed.

Does Claude have an app?

Claude is available on the web, iOS, and Android.

Does Claude have an API?

Claude has an API, and Claude API pricing follows a pay-as-you-go model⁶, with costs varying based on the model used and the number of tokens processed.

Choose smartly with Wise to get a better Claude experience

Claude offers flexible plans that suit every business size. If you think this AI tool is the right choice for you, keep in mind that UK businesses can optimise costs by picking the right plan and keeping an eye on usage. Don't forget that using the Wise Business multi-currency card can help avoid extra foreign transaction fees and help save even more.

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Sources used in this article:

Sources last checked 24/06/2025