Sprout pricing and plans guide for the UK (2025)
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ChatGPT is a powerful AI tool used by a growing number of both solopreneurs and larger businesses. Developed by OpenAI, it can help streamline workflows by assisting with various tasks, from composing emails to analysing data.
Open AI keeps expanding its features, and its pricing plans too. Here, we’ll cover everything you need to know about ChatGPT pricing in the UK, so you can choose the right model and plan to integrate it seamlessly into your workflow.
For those exploring ChatGPT pricing in the UK, the Wise Business multi-currency card is a smart way to manage subscription payments. With access to 40+ currencies, it helps you avoid expensive conversion markups and keep all of your international transactions more transparent.
OpenAI offers five subscription plans for using ChatGPT to suit different users, from individuals to small and medium-sized businesses, enterprises, educational institutions and more.
For individual users, there are the Free, Plus and Pro plans, while ChatGPT Business and Enterprise models are aimed at larger organisations.
There’s also ChatGPT API, a tool which lets developers integrate OpenAI's large language models, such as GPT-4 and GPT-5, into their own applications and services. This comes with its own pricing, which we’ll look at later in this guide.
Plan | Monthly cost¹ | Annual cost |
---|---|---|
Free | £0 | £0 |
Plus | £20 | £240 |
Pro | £200 | £2,400 |
Business | £25 (when billed annually) or £30 (when billed monthly) | £300 |
Enterprise | Custom | Custom |
With the first tier of ChatGPT's subscription plans, it's a pretty straightforward deal – you get to use this AI tool for everyday tasks free of charge. There's no expiry or trial date, and you don't even have to create an account to use it, although it does come with its limitations, of course.
At the beginning of development, the free version was quite limited. As OpenAI continues to explore generative AI models and new capabilities, the possibilities are starting to expand. As of now, here's what features you're getting with the $0:
If you're a solopreneur or a small business owner who's interested in exploring what this AI tool can do for your daily operations, the free tier is a good place to start. This includes brainstorming ideas, simple writing tasks, and more. However, if you need unlimited access and assistance with more complex tasks, it's better to look into the ChatGPT premium pricing structure.
If the daily tasks of your business require a more capable AI model, you might want to explore ChatGPT Plus. For a $20 monthly fee, you can level up productivity by getting extended limits on some features and access to some capabilities not present in the free tier.
The ChatGPT Plus subscription plan comes with all of the free tier's features and more. You also get the opportunity to test some new options that are under development by OpenAI. Here are the features you're getting with the ChatGPT Plus3:
If your small business (or you as an individual) would benefit from faster and more reliable AI assistance for daily tasks, the ChatGPT Plus subscription tier could be a good fit.
It offers several advanced features compared to the free version, including access to more powerful AI models, advanced voice mode and even the ability to create custom GPTs. It also offers expanded memory and faster response times.
Currently, ChatGPT's highest subscription tier aimed at individuals is the Pro plan, which comes at a monthly cost of $200. It's a high price tag, but for professionals who heavily rely on AI assistance for their workflows, it could be worth it.
In exchange for the £200 monthly fee, you’ll get full access to the best of OpenAI, including their most recent and ongoing developments.
On top of all the features present in ChatGPT Plus, here's what you can also take advantage of with Pro:¹
For sole traders, small businesses and individuals who would like near-unlimited access to ChatGPT, as well as priority access to brand-new features, the Pro subscription plan could be a smart investment.
Anyone relying heavily on AI assistance for their daily tasks would benefit from it, but for experts and researchers in the AI field, it's a must.
The last two tiers we will discuss are aimed at larger-scale operations. First off is the ChatGPT Team subscription plan, designed to provide a collaborative and secure workspace. It is priced at $30 per user when paid monthly and comes at a discounted monthly rate of $25 per user when billed annually.5
ChatGPT Business Business (formerly known as Team) provides everything you get with the Plus subscription plan, including file uploads, deep research, and more. It also has numerous additional features designed to even further streamline workflows for businesses.
Here's what you can expect:
If you're a small business owner or manage an organisation that requires a large number of ChatGPT accounts, the Business subscription tier could be a great option. Thanks to its team-oriented features, you will be able to seamlessly implement AI assistance into your workflow.
The highest tier in the ChatGPT for business pricing structure is the Enterprise plan, aimed at larger-scale organisations that require advanced AI assistance.
This subscription plan doesn't have a fixed price, meaning what you'll be billed for depends on your operation's requirements. You’ll need to get in touch with the ChatGPT sales team to discuss this, and get a personalised quote.
The Enterprise subscription plan is built for scale, so it can support a large number of accounts, actions and requests.
It comes with plenty of enterprise-grade AI features, such as volume discounts, support for unlimited users and enterprise-level security and controls.
Larger operations of more than 150 team members that need enhanced AI assistance for workflow automation should explore the ChatGPT Enterprise option. For companies that need compliance-ready data security and customised AI solutions, this tier can make daily operations much more efficient.
Alongside its subscription plans for individuals and businesses, ChatGPT also offers an API tool. This is priced according to model, and uses tokens as the basic unit for calculating billing:²
Model | Price per input | Price per cached input | Price per output |
---|---|---|---|
GPT-5 | $1.250 / 1M tokens | $0.125 / 1M tokens | $10.000 / 1M tokens |
GPT-5 mini | $0.250 / 1M tokens | $0.025 / 1M tokens | $2.000 / 1M tokens |
GPT-5 nano | $0.050 / 1M tokens | $0.005 / 1M tokens | $0.400 / 1M tokens |
GPT-4.1 | $3.00 / 1M tokens | $0.75 / 1M tokens | $12.00 / 1M tokens |
GPT-4.1 mini | $0.80 / 1M tokens | $0.20 / 1M tokens | $3.20 / 1M tokens |
GPT-4.1 nano | $0.20 / 1M tokens | $0.05 / 1M tokens | $0.80 / 1M tokens |
o4-mini | $4.00 / 1M tokens | $1.00 / 1M tokens | $16.00 / 1M tokens |
It used to be the case that OpenAI's ChatGPT subscription plans were paid for in US dollars (USD). However, it now supports billing in GBP, so no currency conversion should be required for UK customers.³
If any international transactions are required (for example, if you have branch offices in other countries which also use ChatGPT), you’ll need to check any conversion fees and exchange rates carefully.
To avoid unnecessary costs, you might want to get and use the Wise Business card to pay for ChatGPT. It provides you with mid-market exchange rates and access to 40+ currencies, including USD, GBP and EUR.
Get started with Wise Business 🚀
First and foremost, saving up on your ChatGPT monthly payments starts with choosing the right plan according to your operation's requirements. For example, advanced features such as deep research might not be utilised but come at a higher price, which can add up significantly over time.
UK-based businesses also need to keep track of any foreign transaction fees, especially if they have overseas branches which also use the service. If you're an existing ChatGPT customer and have been paying plans via USD in the UK thus far, you'll need to cancel the subscription and re-subscribe in GBP.³ To cut unnecessary costs, the Wise Business multi-currency card is an effective solution. You can also get 0.5% cashback on any eligible transactions, which can result in additional savings.
With the Wise Business multi-currency card, you not only get access to 40+ currencies but can also use it in 150+ countries. This gives you all the flexibility you need to keep up with international transactions.
If you need to double-check the real-time mid-market exchange rate, you can also use our currency converter. It’s much easier to cut unnecessary costs and making your monthly fees more transparent with this smart solution.
Get started with Wise Business 🚀
If you’re interested in using ChatGPT in your business, you may also be checking out one of its main rivals - DeepSeek. Both are powerful AI tools that can assist in various tasks. They offer some similar features, and they also share some similarities when it comes to the pricing structure.
DeepSeek also offers a free version - its Deepseek Chat App - but it doesn’t have any paid subscription models. Instead, it charges for its API in the same kind of model as ChatGPT, using tokens to calculate billing.
💡 Read more on DeepSeek Pricing and Model Guide |
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Yes, ChatGPT has a free version that provides its core AI features, including access to GPT-5.
Yes, ChatGPT has dedicated mobile apps for both iOS and Android users. It comes with the added benefit of syncing your chat history across different devices.
Yes, OpenAI offers ChatGPT APIs, which allow developers to integrate AI capabilities into custom applications. The ChatGPT API pricing structure depends on the GPT model.10
OpenAI's ChatGPT offers different subscription plans to meet the requirements of all kinds of organisations, from solopreneurs to larger companies. With thorough research into ChatGPT's pricing structure, you can make an informed decision and choose the tier that best suits your business needs. And once you do, using the Wise Business multi-currency card can bring international transaction management to a whole new level. It's a smart decision that only gets smarter with every monthly fee you handle.
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Sources used in this article:
Sources last checked 02/Sept/2025
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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