How much to charge for freelance social media
Learn how to set winning rates for social media management. Our 2025 guide covers pricing packages, retainers, and strategy to maximise your freelance income.
Zoho Social pricing gives businesses in the UK flexible, budget-friendly options for staying on top of all things social. Whether you're running one brand or juggling multiple, there's a plan that likely fits. And if you're paying in multiple currencies, tools like the Wise Business multi-currency card help keep things smooth, with low fees and no nasty exchange markups. Let's break it down.
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Zoho Social is a powerful social media management tool designed for businesses and agencies to plan, publish, monitor, and analyse content across platforms. It supports seamless collaboration, real-time scheduling, and in-depth reporting – all under one dashboard.
Zoho Social uses a straightforward pricing model¹ based on subscription plans. Users can choose from monthly or annual billing across six options, split between plans for businesses and those built for agencies. No hidden fees or surprise charges, just flat pricing depending on your needs. The good news is that add-ons are available on both business and agency plans for extra brands or team members.
Plans | Pricing monthly | Users included | Brands included | Channels |
---|---|---|---|---|
Free | £0 | 1 user | 1 brand | 6 channels |
Standard | £12 | 1 user | 1 brand | 11 channels |
Professional | £30 | 1 user | 1 brand | 11 channels |
Premium | £50 | 3 users | 1 brand | 14 channels |
Agency | £260 | 5 users | 10 brands | 140 channels |
Agency Plus | £370 | 5 users | 50 brands | 280 channels |
A brand is a group of social media profiles on X, Google Business Profile, Facebook Page, Instagram, LinkedIn Profile and LinkedIn Company Page that can be controlled through a single account. Each brand includes a single user from each platform.
Zoho Social's free plan is truly free² – no credit card needed, and no time limit. You can sign up instantly and stay on it forever if you want.
You get one brand with six core channels (Facebook Page, X, Instagram Business, LinkedIn profile and page, Google Business Profile), one user, the zShare**6** browser extension, scheduling tools, drafts, image editing, basic analytics, and email support.
This plan is perfect if you're solo and just starting with this social media tool. You can publish, schedule, and track posts without spending a penny. It's a no-pressure way to test the waters before upgrading.
The Standard plan adds more channels (11 in total) and stays budget-friendly, charging £12 a month. With the annual subscription, you'll pay less, and the monthly fee would be £8. If you're ready to invest in a tool like this but with a limited budget, this plan could be a great solution.
This plan offers everything you have in the free option, plus access to a prettier publishing calendar³, user tagging, activity logs, summary reports, a built-in image editor, and support for platforms like Pinterest, TikTok, Mastodon, Threads, and Bluesky. Here are the other features that come with the standard plan that the free plan doesn't have:
If you're managing a brand that's active across newer platforms, this hits the sweet spot. It's still streamlined with 1 user and 1 brand, but it offers much more reach and better tools. For example, you'll have access to Zia – its generative AI tool.
Professional steps up to £30 per month or £22 if you decide to go with the yearly subscription. This plan gives single-brand businesses more options, making everyday work easier and faster.
Includes Standard features plus bulk scheduling, SmartQ best-time slots, post insights, RSS integration (up to 10 feeds), media library, message management, and controls like pause/resume, mute/block, and video thumbnail customisation. Besides the monitoring dashboard (max 5 columns), here are other options you'll have access to:
This plan is a great solution if you're serious about scaling. You gain tools for smarter posting and engagement, which is ideal for small teams focused on growth.
Premium costs £50 per month or £35 for a yearly subscription. The price is higher, but this plan introduces collaboration features with up to 3 users.
Includes Professional tools plus advanced reporting and inbox features³, custom roles, approval workflows, enhanced team collaboration, and support for WhatsApp Business and Telegram. Other features include:
Great for small teams or agencies collaborating on content. Approval workflows and analytics help get more hands involved without losing control.
Agency monthly plan is £260 (or £183.34 per month if you take a yearly subscription). You can manage 10 brands with 5 users, plus white-label reports and client approvals. Agency plus plan costs £370 or £275. It bumps capacity to 20 brands.
All features are unlocked for both plans, the only difference is the number of brands – the first option supports 10 and the second supports 20. Also, the plan for agencies is specific since it has some advanced options not available for the business profile.
If you're an agency or handle multiple client accounts, this makes life simple. You get dedicated tools for growth, team coordination, and impressive client deliverables.
If your team or brand list starts growing, Zoho Social makes it easy to scale with add-ons. You can add extra brands starting from £14 per brand per month or save a bit with annual billing at £12 per brand. On Premium plans, that jumps to £18 monthly or £15 annually, while agency plans offer add-ons in packs – £74 per 5 brands per month, or £61 if billed annually.
Additional user seats cost just £9 per member per month, or £8 if you choose annual billing. This applies across all plans where team collaboration is available, letting you expand without overcommitting.
Zoho Social charges users in their local currency, which for UK-based businesses means pricing is shown and billed in British Pounds (GBP). For users across Europe, billing is handled in Euros (EUR). The currency you're charged in is based on your Zoho account's location.
To avoid unexpected charges and foreign transaction fees, UK businesses can use Wise Business card when paying for Zoho Social. With no hidden markups and low, transparent fees, Wise makes it easy to manage international expenses and keep your software costs under control.
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Want to cut down on your Zoho Social bill next month? Start by reviewing your current plan and comparing it to your actual needs. Many businesses overpay by subscribing to higher-tier plans⁴ packed with features they never use. Instead, look at how many brands and users you really need, then match that to the right plan.
Next, make usage reviews a routine. Ask your team which features they rely on and which ones sit untouched. Zoho Social's SmartQ scheduling, bulk post upload, or multi-network reports are often left idle, even though they affect plan pricing. Also, don't forget about hidden costs. If you're paying Zoho Social in USD from a GBP account, foreign transaction fees can sneak in.
Managing your Zoho Social subscription is smoother with Wise Business. Instead of getting stung by hidden bank fees or poor exchange rates, you pay in the local currency at the real mid-market rate. With the Wise Business multi-currency card, you can hold and spend in 40+ currencies, making it easy to handle recurring payments or team upgrades without surprise charges.
Whether you're paying for extra Zoho Social brands, team members, or other digital tools, Wise helps you keep costs low and payments quick. You can spend with Wise Business card in 150+ countries, always with transparent fees. Wise Business makes it easy to stay on top of international spending while keeping more money in your business.
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When comparing Hootsuite and Zoho Social media pricing, the difference is hard to ignore. Zoho Social's entry-level plan is completely free, while Hootsuite's is around £73 per month. For UK businesses looking for great value and essential features without overspending, Zoho Social is a far more budget-friendly option.
Yes, Zoho Social offers a completely free plan with no time limit. It includes basic features like scheduling, six social channels, and simple analytics – ideal for solo users to try it out.
Yes, there's a mobile app for both iOS and Android devices. You can schedule posts, monitor engagement, and view reports on the go.
Yes, Zoho Social provides an API for developers and businesses⁵. It allows automation, deeper integration with your CRM systems, and custom workflow setups.
Zoho Social doesn't charge any one-off implementation or onboarding fees – you'll only pay for the subscription plan itself. Once you sign up, you can immediately set up your social channels, users, and schedules at no extra cost.
Zoho Social offers flexible pricing plans that work for everyone – from solo entrepreneurs managing one brand to agencies juggling dozens. The key is finding the plan that matches your business goals and social media workload without paying for features you won't use. Whether you stick with the Free plan or go all-in on Premium or Agency Plus, there's a clear path to grow your online presence.
And if you're paying in a different currency, fees can sneak in. That's where a Wise Business account can help. With access to over 40+ currencies and the real exchange rate every time, you can manage your Zoho Social subscription without hidden costs. Plus, you get 0.5% cashback on eligible card payments, so your social media budget goes even further.
Sources used in this article:
Sources last checked 15/07/2025
*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.
This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.
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